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Microsoft Ethnography Study

Microsoft partners with Exponential in a

research study where people were exposed to

Exponential’s VDX interactive pre-roll ad

and a standard pre-roll ad

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Exponential’s CEO Dilip DaSilva featured in MediaPost

The fact that transparency has become a requirement is an indication that clients haven’t set up a competitive environment where multiple players are competing to drive results for their brand. A highly competitive environment should be the requirement, with transparency delivered as an add-on. Still, this platform is a step in the right direction.

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