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Engagement: Not Just a Buzzword

The art of driving ‘active attention’

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Exponential partners with Flipkart for the Big Billion Day sale in India

Flipkart to be the first advertiser in India to use Exponential’s new proprietary VDX ad formats Delhi, India: 15 October 2015 – Exponential Interactive is involved with Flipkart’s Big Billion Day sale that is currently sweeping India to celebrate the festive season.

Is there room for advertising in the connected future?

Where is the line between advertising and brand experience applications in the connected future? What will our “Connected Future” be like as consumers, publishers, advertisers, and technology providers? This was the theme of the recent – very slick – UK IAB Mobile Engage event in London.

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