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We help Publishers maximize the value of their digital media assets at global scale.

Microsoft Ethnography Study

Microsoft partners with Exponential in a

research study where people were exposed to

Exponential’s VDX interactive pre-roll ad

and a standard pre-roll ad

Latest News

Exponential’s Rick Abell featured in Digiday’s “WTF is VPAID?”

VPAID has two big advantages compared to the standard VAST video script: Interactivity and measurement. “VAST is for your vastly vanilla type of creatives, whereas publishers that adopt VPAID will get paid because it allows their video players to accept more ad types”, said Rick Abell, vp of global publisher development for ad intelligence firm Exponential.

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