São Paulo, BRAZIL – March 25, 2013 – Exponential Interactive, the global provider of advertising intelligence and digital media solutions, today announced Ricardo Novaes as country manager, Brazil. Novaes is primarily responsible for delivering innovative digital marketing solutions in the growing Latin American marketplace.
Novaes joins Exponential with 13 plus years in the online media market. Most recently, Novaes worked for computer software giant Microsoft, where he managed their online advertising sales to strategic agencies. He specializes in several service areas including vehicle electronic media, advertising and promotion, business development, marketing enterprise software and the negotiation of commercial space in major digital portals and websites.
A native of São Paulo, Brazil, Ricardo holds a degree in Advertising and Marketing, and a post-graduate degree in Sales, from Escola Superior de Propaganda and Marketing.
Novaes comments of his appointment in Latin America: “We’re seeing Latin Americans rapidly, and enthusiastically, adopt various digital technologies. Digital is projected to only get bigger and better, so brands need to keep up strategically to stay not only competitive, but relevant. However, that’s easier said than done as the industry keeps getting more cluttered and competitive. I am excited to leverage Exponential’s proprietary audience data and technology to help brands make smarter, better-informed marketing decisions that will intelligently streamline this process.”