Exponential hires VisualDNA exec to drive programmatic growth

  • February 6, 2016

London – January 2016 – Jon Hewson has been appointed as UK Sales Director at digital advertising solutions company, Exponential Interactive, to strengthen its sales infrastructure as it rolls out its new programmatic offerings in 2016.

Hewson joins from VisualDNA where he developed their commercial proposition into a market-leading programmatic data source. He will run Exponential’s sales team and report into UK Managing Director Jason Trout.

Prior to VisualDNA, Hewson was at US digital entertainment tech giant Rovi, where he built the EMEA advertising division from scratch. He also held senior roles at GCap Media and Border Television and co-founded GMG Radio, which became one of the UK’s largest radio groups.

Trout said: “Jon brings a wealth of experience from across the UK media landscape – digital, TV and radio. He’s an experienced sales leader and skilled at growing senior level trade relationships which is crucial as we roll out our programmatic offering.”

Hewson added: “I’m joining a company with great proprietary technology, data and a track record of delivering strong ROI for clients. Joining the programmatic party now means they have had the advantage of watching its evolution to develop a very compelling programmatic proposition – at a time when the market is reviewing its ad tech partnerships and looking for more robust solutions.”

In a related appointment, Paul Islam joins Exponential from Specific Media as UK Regional Sales Director to drive advertising partnerships and expertise with agencies beyond London. He also reports into Trout.

Islam said: “Exponential has 15 years of ad tech DNA and it’s great to be joining at such a pivotal time in advertising and to help agencies outside London drive growth through programmatic for their brand clients in both video and mobile.”

Prior to Specific Media, Islam held management roles with Microsoft Advertising, Guardian News and Media, and Immediate Media.

Exponential has offices in 22 countries and has helped transform the digital advertising industry since 2001.

ENDS

Press Contact: Alex Burmaster, alex@meteorpublicrelations.com, 020 3544 3570

Jason’s photo. Paul’s photo.

About Exponential

Exponential Interactive delivers innovative advertising experiences that transform the way audiences interact with brands across desktop and mobile. Exponential’s platform fuses one of the largest global digital media footprints and proprietary data with user-centric ad formats designed to drive engagement and performance.

Creativity, data and audience insights form the foundation for building smart and relevant brand engagement and brand performance solutions for advertisers and publishers.

Exponential was founded in 2001 and has locations in 22 countries. For more information, please visit www.exponential.com.