Former APAC Marketing Director promoted to new global role
EMERYVILLE, CA - Exponential Interactive, one of the largest leading global providers of digital advertising solutions reaching more than 700 million users each month, has appointed Jessica Batt to the position of Global Marketing Director. Jessica, previously Marketing Director APAC, joins the Global Leadership Team to work with the company’s country managers across its 22 locations around the globe.
In her new role, Jessica will be responsible for developing and overseeing the trade and event marketing strategy and initiatives for Exponential across the Americas, APAC and EMENA. She will take responsibility for driving market awareness of Exponential’s proposition and position as a high- performing brand engagement and brand performance digital advertising company.
John McKoy, Chief Revenue Officer at Exponential, said: “Jessica has been instrumental in leading our trade marketing and communication abroad, creating a ‘voice’ for us externally. She will continue to be pivotal in positioning Exponential as a true global leader in the digital space globally.”
“Elevating Jessica to the global role was an easy and logical choice. She is highly respected across the company and has been an outstanding member of our team. Our confidence in Jessica’s ability is reinforced by our decision to promote someone from Australia to run a global business unit. It also reinforces how Exponential values its employees and is willing to promote the best individual no matter where they are based.”
“Since joining Exponential in 2013, she has been an essential and integral part of our team. We are delighted that her talents have been recognized and Jessica is being rewarded with the global marketing role.”
Jessica Batt commented: “I jumped at the opportunity to work with the global team at a critical time as we continue to set ourselves apart from the competition. I am excited to apply some of the successes we have experienced in APAC and have a positive impact on the business globally.”
A strategic marketing professional with over 15 years’ experience both in Australia and the UK, Jessica most recently worked with Adconion as Marketing Manager; and Pacific Magazines as Trade Marketing Manager.
She will be based in Exponential’s Melbourne office.
Exponential Interactive delivers innovative advertising experiences that transform the way audiences interact with brands across desktop and mobile. Exponential’s platform fuses one of the largest global digital media footprints and proprietary data with user-centric ad formats designed to drive engagement and performance.
Creativity, data and audience insights form the foundation for building smart and relevant brand engagement and brand performance solutions for advertisers and publishers.
Exponential was founded in 2001 and has locations in 22 countries. For more information, please visit www.exponential.com.