Three key trends are impacting how Millennials perceive the world, and therefore, how marketers should engage with them: the economy, globalization and social media.
This highly desirable audience continues to evade stereotypes – for good reason. Millennials are evolving, growing up, maturing and most importantly, fragmenting – rendering earlier assumptions of this group too broad, or worse, inaccurate.
After analyzing the online behavior of over 4 million Millennials, Exponential derived 12 segments of this young audience that force marketers to drop their dated assumptions on 'Millennials'.
This study explores how marketers can truly engage with Gen Y only after understanding the differences that give this generation its unique fingerprint.