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New research shares statistics on how Ramadan changes online behavior in the Middle East & North Africa

Exponential Interactive, one of the largest leading global providers of digital advertising solutions, reaching more than 750 million users each month, has conducted an analysis of the anonymous online behaviour of people residing and working in the Middle East and North Africa, researching the Ramadan audience to compare the strongest – or most ‘over-indexing’ – interests across topics, including shopping, travel, food, charity and religion (see attached infographic).

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What’s next for display & programmatic advertising?

With programmatic advertising on the rise, how can marketer’s expect to see this technology evolve over the next few years? MarTechExec posed this question to industry experts in their recent “Programmatic Advertising: A Modern Marketer’s Definitive Guide“.

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