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Microsoft Ethnography Study

Microsoft partners with Exponential in a

research study where people were exposed to

Exponential’s VDX interactive pre-roll ad

and a standard pre-roll ad

Latest News

New research shares statistics on how Ramadan changes online behavior in the Middle East & North Africa

Exponential Interactive, one of the largest leading global providers of digital advertising solutions, reaching more than 750 million users each month, has conducted an analysis of the anonymous online behaviour of people residing and working in the Middle East and North Africa, researching the Ramadan audience to compare the strongest – or most ‘over-indexing’ – interests across topics, including shopping, travel, food, charity and religion (see attached infographic).

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