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New research shares statistics on how Ramadan changes online behavior in the Middle East & North Africa

Exponential Interactive, one of the largest leading global providers of digital advertising solutions, reaching more than 750 million users each month, has conducted an analysis of the anonymous online behaviour of people residing and working in the Middle East and North Africa, researching the Ramadan audience to compare the strongest – or most ‘over-indexing’ – interests across topics, including shopping, travel, food, charity and religion (see attached infographic).

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What marketers need to know about Gen Z & brand loyalty

What do marketers need to know about Generation “Z”, the generation that comprises of individuals generally born between 1995 and 2010? For starters, Gen Zers have grown up in a technologically driven world – high speed WiFi, texting, messaging – and are always connected, whether it be through apps, mobile web, messaging services, streaming audio, etc.

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