To better understand the effectiveness of different digital ad formats, Exponential commissioned research firm EyeSee to evaluate the impact of Exponential’s VDX video ad formats versus standard pre-roll and display ad formats.
Thanks to advancements in technology, viewability has not only become a popular discussion topic in the industry, it’s also now a (relatively) measurable currency. Exponential has reviewed the popular industry topic and has developed a whitepaper to explore the issue.
Case Studies, Featured
Exponential created an interactive campaign using standard pre-roll, dismissible polite pre-roll and video-in-video units which leveraged the long form Colour Riche video.
Questions every marketer should ask their performance partner throughout a campaigns life cycle.
Exponential partnered with Microsoft Australia to conduct a qualitative ethnographic study on a 2015 advertising campaign.
A comprehensive description of “engagement” remains elusive, even after almost two decades of use as an industry buzzword.
How your brand can and should speak to this emerging consumer powerhouse.
As part of a plan to diversify their overall media strategy, Verizon shifted budget from TV to online video.
An online car rental company wanted to build awareness of their services, while driving site visits and sign-ups for service information.
Exponential recently conducted several research studies globally to demonstrate the power of interactive video when compared with standard digital ad formats.
Watch Exponential’s four part series on Trusting The Machine in Online Marketing to learn more about audience discovery, targeting and optimization.
Case Studies, Videos
Exponential increased foot traffic for a leading auto manufacturer by 68% using VDX user-initiated ad units.
Travel through the history of communications, into the future of marketing, and discover the most powerful revolution of all: the individual consumer.
Travel marketers are required to plan successful campaigns across a landscape in which the traveler no longer follows the traditional beaten tracks. The only certainty we have left is that almost every journey starts with a click.
Exponential Australia invited key brand and agency partners on a journey to the spectacular Mornington Peninsula for an exclusive two-day summit, presenting the finest cross-section of thought-leading content. Watch highlights of our event.
Case Studies, Videos
See how Exponential executed a full-funnel solution to build awareness, engage customers and drive booking with memorable video-driven brand experiences.
At Exponential’s recent Brand Summit, Exponential’s Director of Global Sales Strategy, Tyler Greer, discussed the critical role people play in both understanding data and developing creative campaigns with humans at the heart, translating to meaningful advertising to consumers. Check out the presentation highlights.
At Exponential’s recent Brand Summit, Nicole Liebmann, Head of Mobile – APAC and South Africa, talked about the ways to unlock mobile versatility and campaign success. Learn more and watch highlights of the presentation here.
See how Exponential showcased the versatility of Discovery Sport as a SUV with dynamic design and features in South Africa, targeting high-earning income current and prospective customers.
At Exponential’s recent Australia Brand Summit, we organised a panel of distinguished media representatives to discuss the current opportunities and challenges in the digital media industry.
Building a brand is not an easy feat – growing your brand, cultivating awareness, and earning the trust of customers and clients often requires years and years of hard work to accomplish.
Find out why BMW New Zealand chose Exponential’s video-driven experiences (VDX) to showcase their range of BMW M Performance vehicles and suite of accessories, and drive consumer engagement.
View Exponential’s playbook of winning strategies, developed to help brand marketers drive lasting impact and measurable results before, during and after each live event sponsorship.
Exponential has partnered up with Mumbrella Bespoke to bring you an exciting three-part podcast series, “The Point Of Connection”. This podcast series dives into the latest hot topics of the digital marketing industry.
In this short guide, we’ve identified some key areas, questions and talking points for any advertiser thinking about adding viewability as a metric to their campaigns.