A popular cruise line needed to increase qualified site traffic and new bookings. To achieve its goals, they turned to Exponential to execute a full funnel solution across desktop and mobile.
Over the course of a month, we inspired consumers to travel using Standard Pre-roll and our suite of highly effective, user-initiated VDX formats:
- Generating 1.98M completed video views
- Increasing brand awareness 44%*
To motivate travelers and boost bookings we prioritized media toward moments of conversion and implemented creative re-messaging to inform travelers of promotional events, offers and opportunities.
- Driving 35K consumers to their site
- Generating a booking every 95 minutes throughout the campaign
Source: Nielsen Brand Effects Study
Watch how Exponential inspired awareness, interaction and purchase intent of thousands of users for this cruise line.