News

Exponential Receives New Accreditation by the Trustworthy Accountability Group

Recognized for combatting ad fraud with Certified Against Fraud Seal EMERYVILLE, Calif - (November 1, 2017) – Exponential Interactive, one of the largest digital advertising companies globally reaching over 700 million users monthly, has been accredited by the Trustworthy Accountability Group (TAG) with its “Certified Against Fraud” Seal. The accreditation follows TAG’s ‘Certified Against Fraud’…

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Bald per Augmented Reality direkt neue Werbeformate nutzen?

Es ist jedenfalls ein gutes Beispiels, wie Werbung in Zukunft sich verändern könnte. Wer seine Webcam künftig aktiviert hat und Werbung zulässt, könnte schon bald mittels einer Trackings-Technologie passgenaue Werbung erhalten. Dank Augmentd Reality wird die Kopf- und Gesichtsform des Nutzers direkt gemessen und via eines Face-Filters dann virtuelle Objekte wie beispielsweise Brillen, Mützen, Helme oder Hüte in das Originalbild zu überblenden.

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The Triple Threat Of Ad Blocking, Viewability & Fraud

The everyday challenges of marketers are constantly changing – from the introduction of new technologies to the shifting habits of consumers. Yet, there are some major challenges that have been sticking around and including viewability, fraud and ad blocking. How can marketers adapt? Viewability Viewability is mainly a question of pricing. The tools marketers can…

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Exponential Interactive Named Finalist for sfBIG’s BIG Star Award

Exponential recognized for its data report on Republican primary voters by the sfBIG panel of judges We are excited to announce that Exponential has been named a finalist for sfBIG’s BIG Star Award in the category of “Best Use of BIG Data.” The submission for this category included an audience insights brief on which celebrities and musicians…

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Exponential Study Finds Interactive Video Units Outperform Standard Banner, Pre-roll Ads

Eye tracking and facial coding technology measure emotional, physical reactions to interactive ads EMERYVILLE, CA (April 13, 2016) – Exponential Interactive, one of the largest leading global providers of digital advertising solutions, reaching more than 700 million users each month, has released its study titled The Power of Video-Driven Experiences: What Attention, Emotion and Perception…

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Studie untersucht interaktive Videowerbeformate

Interaktive Videowerbeformate rufen wesentlich mehr Reaktionen bei Betrachtern hervor als Standardbanner bzw. Pre-Roll-Werbespots, zu diesem Ergebnis kommt zumindest die Studie ‘The Power of Video-Driven Experiences: Was Aufmerksamkeit, Emotion und Wahrnehmung über gute Werbung erzählen’, die jetzt Exponential Interactive vorgestellt hat, ein Anbieter von digitalen Werbelösungen. Exponential beauftragte dafür das Marktforschungsunternehmen EyeSee mit der Untersuchung der Werbewirkung von interaktiven Videoformaten.

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Exponential Interactive Appoints Ittai Shiu as Vice President Creative Strategy

Former General Manager of Video Promoted to New Leadership Role EMERYVILLE, CA – April 5, 2016 - Exponential Interactive, one of the largest leading global providers of digital advertising solutions reaching more than 700 million users each month, has appointed Ittai Shiu to the position of Vice President Creative Strategy, a new role. Shiu, previously…

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Exponential launches performance offering in EMENA using AERO technology to transform online campaign performance

Applies interest-based audience modelling directly to ad decisions; increases campaign performance by an average of 24 percent 23 March 2016 – Exponential Interactive today announced the expansion of its brand performance offering into new markets across the EMENA region. Exponential’s performance offering is enhanced by AERO, an innovative algorithm that transforms the performance of online campaigns…

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Exponential’s Oscars Prediction Data Featured in VentureBeat

For the past three years, digital advertising firm Exponential has correctly predicted the winner of the Best Picture Oscar at the Academy Awards using a model built from its treasure chest of big data on consumers. That would be interesting in most years to film nerds like me. But it’s particularly interesting this year, as the…

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The Big Short wird Oscar gewinnen!

Exponential Interaktive, ein globaler Anbieter von digitalen Werbetechnologien und Kreationen sagt basierend auf einer Analyse seiner firmeneigenen Internetnutzerprofile, bereits voraus, dass der Titel „Best Picture“ 2016 an „The Big Short“ gehen wird. Exponential kann eine exzellente Trefferquote bei der Vorhersage des Siegers in der Kategorie „Bester Film“ vorweisen. Bereits in den Jahren 2015 (Birdman), 2014 (12 Years A Slave) und 2013 (Argo) traf Exponential mit seiner Prognose ins Schwarze.

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Exponential Interactive Appoints Jessica Batt as New Global Marketing Director

Former APAC Marketing Director promoted to new global role EMERYVILLE, CA - Exponential Interactive, one of the largest leading global providers of digital advertising solutions reaching more than 700 million users each month, has appointed Jessica Batt to the position of Global Marketing Director.  Jessica, previously Marketing Director APAC, joins the Global Leadership Team to…

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Exponential hires VisualDNA exec to drive programmatic growth

London – January 2016 – Jon Hewson has been appointed as UK Sales Director at digital advertising solutions company, Exponential Interactive, to strengthen its sales infrastructure as it rolls out its new programmatic offerings in 2016. Hewson joins from VisualDNA where he developed their commercial proposition into a market-leading programmatic data source. He will run…

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Stefan Kuhlmann ist der neue Managing Director DACH bei Exponential Interactive

München/London, den 27 Januar 2016. Stefan Kuhlmann (46) ist seit 1. Januar neuer Managing Director DACH von  Exponential Interactive. Das Unternehmen ist  mit über 706 Millionen Nutzern jeden Monat, einer der weltweit größten Anbieter für digitale Werbelösungen und Technologien. In seiner neuen Funktion wird Kuhlmann in Zusammenarbeit mit seinem Team das Wachstum von Exponential im deutschsprachigen…

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Exponential partners with Flipkart for the Big Billion Day sale in India

Flipkart to be the first advertiser in India to use Exponential’s new proprietary VDX ad formats Delhi, India: 15 October 2015 – Exponential Interactive is involved with Flipkart’s Big Billion Day sale that is currently sweeping India to celebrate the festive season. Flipkart, one of the largest e-commerce advertisers in India, has been using Exponential’s…

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Exponential Interactive Strengthens Footprint In Thailand With Increased Investment In Talent And Digital Solutions

Bangkok, Thailand (October 14th, 2015) – Exponential Interactive, one of the largest global providers of digital advertising solutions, today announced the appointment of Aimme Pancharee Sitthisenee as Sales Director, Thailand, a move to strengthen the organisation’s presence in Southeast Asia. With a reach of over 7.8 million unique visitors per month*, Aimme will lead the…

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Exponential Interactive Partners with MOAT to Guarantee 100 Percent Viewability Through VDX Video Ad Formats

Digital Advertising Provider Announces Viewability Solution, Proprietary Pricing Model to Drive Ad Engagement EMERYVILLE, CA (September 9, 2015) – Exponential Interactive, one of the largest leading global providers of digital advertising solutions, reaching more than 600 million users each month, today announced a 100 percent viewability guarantee for its proprietary, scalable video ad formats, VDX.…

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Exponential releases insight on defining, applying and measuring ‘engagement’ for brands and advertisers in latest whitepaper

Whitepaper to provide tangible tips for driving ‘active attention’ amongst consumers EMERYVILLE, CA (August 25, 2015) – Exponential Interactive, one of the largest leading global providers of digital advertising solutions, reaching more than 600 million users each month, today released their whitepaper that discusses the significance of ‘engagement’ – and why the lack of understanding…

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