Thought Leadership

Phish “phans” and how data informs marketers

Data is the air that marketers breathe, yet it’s not always clear how to approach it. What data should I be using? How can I make all my data fit together? What types of audiences and segments do I need to reach the right consumers? These are just some of the questions on the minds…


Keine Angst vor 

Maschinenlernen ist eine mo­derne Wissenschaft, die Muster identifiziert und Vorhersagen, basierend auf der Auswertung von großen Datenmengen, deren Musterkennung und tiefgreifenden Analysen, entwickelt. Stefan Kuhlmann will in einem Gastbeitrag die Angst vor Maschinenlernen nehmen.


The Triple Threat Of Ad Blocking, Viewability & Fraud

The everyday challenges of marketers are constantly changing – from the introduction of new technologies to the shifting habits of consumers. Yet, there are some major challenges that have been sticking around and including viewability, fraud and ad blocking. How can marketers adapt? Viewability Viewability is mainly a question of pricing. The tools marketers can…