Performance-Marketing Handbuch für Werbungtreibende

Anleitung

Welche Fragen jeder Werbungtreibende seinem Peformance-Dienstleister während einer Online-Performance-Kampapne stellen sollte.

Microsoft Ethnographie Studie

Marktforschung

Exponential hat mit Microsoft Australien eine kampagnenbegleitende, qualitative Ethnographie Studie durchgeführt (2015).

Engagement: mehr als ein Modewort

Whitepaper

Eine umfassende Beschreibung von “Engagement” fällt selbst nach bald zwei Dekaden im Sprachgebrauch als “Industry Buzzword” schwer.

Milleniums-Mütter

Whitepaper

Wie Marken diese  immerr mehr an Bedeutung gewinnende Zielgruppe ansprechen sollten.

Verizon

Fallstudie

Verizon stellt seine Mediaplanung in Frage und beschließt einen Budget-Shift von TV zu Online-Video.

ZipCar

Fallstudie

Eine Online-Autovermietung möchte nicht nur  Aufmerksamkeit für seine Serviceleistungen, sondern auch Webseiten Traffic und Registrierungen für weiterführende Service-Informationen steigern.

Exponential Webseminar

Webseminar

Exponential hat weltweit einige Forschungsstudien durchgeführt, um die Wirksamkeit interaktiver Videos im Vergleich mit digitalen Standard-Werbeformaten nachzuweisen.

Vertrauen in Online-Marketing-Tools

Videos

Sehen Sie sich Exponentials vierteilige Serie “Vertrauen in Online-Marketing-Tools” an und lernen Sie mehr über Audience Discovery, Targeting und Optimization.

Case Study: Auto

Fallstudie, Videos

Exponential increased foot traffic for a leading auto manufacturer by 68% using VDX user-initiated ad units.

Evolve: The Future of Marketing

Videos

Travel through the history of communications, into the future of marketing, and discover the most powerful revolution of all: the individual consumer.

Consumer Journey: Travel Edition

Marktforschung

Travel marketers are required to plan successful campaigns across a landscape in which the traveler no longer follows the traditional beaten tracks. The only certainty we have left is that almost every journey starts with a click.

Exponential Australia Brand Summit

Events, Videos

Exponential Australia invited key brand and agency partners on a journey to the spectacular Mornington Peninsula for an exclusive two-day summit, presenting the finest cross-section of thought-leading content. Watch highlights of our event.

Case Study: Full-funnel Solution

Fallstudie, Videos

See how Exponential executed a full-funnel solution to build awareness, engage customers and drive booking with memorable video-driven brand experiences.

The Beating Heart Of Advertising

Events, Videos

At Exponential’s recent Brand Summit, Exponential’s Director of Global Sales Strategy, Tyler Greer, discussed the critical role people play in both understanding data and developing creative campaigns with humans at the heart, translating to meaningful advertising to consumers. Check out the presentation highlights.

Millennial Financial Trends

Anleitung

10 fast facts for marketing to a generations tackling adulthood.

The Beating Heart Of Advertising – How To Achieve Human Engagement In The Mobile Ecosystem

Events, Videos

At Exponential’s recent Brand Summit, Nicole Liebmann, Head of Mobile – APAC and South Africa, talked about the ways to unlock mobile versatility and campaign success. Learn more and watch highlights of the presentation here.

Auto Case Study: Land Rover

Fallstudie

See how Exponential showcased the versatility of Discovery Sport as a SUV with dynamic design and features in South Africa, targeting high-earning income current and prospective customers.

The Beating Heart Of Advertising – The challenges and opportunities in the digital media industry

Events, Videos

At Exponential’s recent Australia Brand Summit, we organised a panel of distinguished media representatives to discuss the current opportunities and challenges in the digital media industry.

An Advertiser’s Guide to Brand Safety

Anleitung

Building a brand is not an easy feat – growing your brand, cultivating awareness, and earning the trust of customers and clients often requires years and years of hard work to accomplish.

Auto Case Study: BMW

Fallstudie

Find out why BMW New Zealand chose Exponential’s video-driven experiences (VDX) to showcase their range of BMW M Performance vehicles and suite of accessories, and drive consumer engagement.

Playbook for Live Events

Anleitung

View Exponential’s playbook of winning strategies, developed to help brand marketers drive lasting impact and measurable results before, during and after each live event sponsorship.

The Point of Connection – Podcast Series

Exponential has partnered up with Mumbrella Bespoke to bring you an exciting three-part podcast series, “The Point Of Connection”. This podcast series dives into the latest hot topics of the digital marketing industry.

The Advertiser’s Guide to Viewability

Anleitung

In this short guide, we’ve identified some key areas, questions and talking points for any advertiser thinking about adding viewability as a metric to their campaigns.

PepsiCo Case Study

Fallstudie

Find out how a global brand like PepsiCo leveraged holiday festivities and increased spending to encourage brand awareness and drive engagement, using Exponential’s VDX unit.

Audience Insights: Podcast Listeners

Marktforschung

Podcasts have experienced a tremendous surge in popularity over the past few years. To better understand the interests and behaviors of podcast listeners, Exponential put its audience-efficient real-time optimization engine to work and uncovered the insights advertisers need to know.

The ABCs of Better Video Campaigns

Anleitung

An A-Z guide of everything you need to deliver better digital video advertising campaigns for your brand.

A Life Without Contextualization

Videos

Animated video illustrating what page-level contextualization can reveal about a brand’s consumers.

A Life Without Optimization

Videos

Animated video highlighting why digital advertisers should consider targeting customers based on real-time behaviors to boost performance.

A Life Without Pixels

Videos

Animated video exploring the reasons why no marketer should overlook the power of pixels in their digital advertising campaigns.