Bangkok, Thailand (October 14th, 2015) – Exponential Interactive, one of the largest global providers of digital advertising solutions, today announced the appointment of Aimme Pancharee Sitthisenee as Sales Director, Thailand, a move to strengthen the organisation’s presence in Southeast Asia.
With a reach of over 7.8 million unique visitors per month*, Aimme will lead the team in Thailand to drive awareness and growth of Exponential in the Asia-Pacific region. Renewed efforts are in place to bolster engagement with publishers and partners within Thailand to increase reach and opportunity across display, mobile and video. At present, Exponential are the second largest network in Thailand in terms of reach (behind Google), and have consistently been amongst the top five networks in the country since commencing operations in 2011.
Kelvin Tan, Exponential’s general manager, Southeast Asia and North Asia commented, “Thailand continues to present an incredible opportunity for Exponential in Southeast Asia as one of the largest markets in the region. Aimme is the perfect candidate to cement our renewed commitment to drive growth in the video and ad engagement market in Thailand. She brings a great depth of knowledge and experience in developing and delivering strategies for advertisers, coupled with her passion about all things digital.”
Exponential has successfully positioned itself as one of the leading global providers of digital advertising solutions. Through its proprietary interest-based audience datasets, audience modelling technology, page-level contextualisation engines and VDX product suite, Exponential helps clients better achieve real-time marketing goals. Specifically Exponential’s unique page-level contextualisation classifies each page within their network of over 2,000 sites against a taxonomy of 50,000 different topics and interests, optimising the degree to which campaigns are targeted to the right consumer.
On her new role, Aimme said, “There are huge opportunities within the digital marketing space in Thailand and I am thrilled to be able to support the growth of Exponential at such an exciting time. I look forward to working with the team to increase our footprint in Thailand.”
With both agency and in-house experience, Aimme has worked with companies such as the Publicis Groupe and Wunderman, overseeing key accounts and working closely with several leading brands to develop integrated digital communication strategies.
Earlier this year, Exponential combined its display, mobile, and in-stream divisions and introduced their proprietary, scalable video ad formats VDX. Through the introduction of VDX, Exponential provides advertisers with a single video brand experience across multiple channels to ensure full brand immersion and consistency.
Exponential Interactive delivers innovative advertising experiences that transform the way brands interact with audiences across desktop and mobile. Exponential’s platform fuses one of the largest global digital media footprints and proprietary data with user-centric ad formats designed to drive engagement and action. Creativity and audience insights form the foundation for building smarter, more relevant solutions for advertisers and publishers. Exponential was founded in 2001 and has locations in 22 countries. For more information, please visit www.exponential.com.
*comScore August 2015
Amala Manoj Naravane / Cherie Loh
Rice Communications for Exponential in Singapore
T: +65 3157 5681 / +65 3157 5687