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The latest on Exponential

Exponential Receives New Accreditation by the Trustworthy Accountability Group

Recognized for combatting ad fraud with Certified Against Fraud Seal EMERYVILLE, Calif - (November 1, 2017) – Exponential Interactive, one of the largest digital advertising companies globally reaching over 700 million users monthly, has been accredited by the Trustworthy Accountability Group (TAG) with its “Certified Against Fraud” Seal. The accreditation follows TAG’s ‘Certified Against Fraud’…

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Phish “phans” and how data informs marketers

Data is the air that marketers breathe, yet it’s not always clear how to approach it. What data should I be using? How can I make all my data fit together? What types of audiences and segments do I need to reach the right consumers? These are just some of the questions on the minds…

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Ask The Experts: New Year’s Marketing Resolutions

As January draws to a close and we look to the year ahead, we asked our expert partners to name their “New Year’s Marketing Resolutions”, to find out what marketers should be looking out for, and focussing on, in 2017.

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2017’s five biggest marketing challenges and opportunities

2016 represented an exciting leap into new pastures for the marketing community. Augmented reality broke into the mainstream thanks to the extraordinary success of Pokémon Go!, opening marketing minds to the possibilities of AR and virtual reality. At the same time, artificial intelligence also had a break out year thanks largely to chatbots in the service space, but marketers too were able to start capitalising on AI’s maturity, courtesy of its application to the likes of semantic analysis and segmentation.

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What can we learn from the younger generation’s Christmas spending?

The winter holidays are known as a time for families. But what about young adults without children, or new families without established holiday traditions? We’re talking about the marketer’s favourite target audience, 18-30 year olds. As one would expect, this demographic have their own take on the holidays.

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Rise Of The Machines: Why Marketers Need To Place More Trust In Machine Learning

The ad tech industry has been on a journey; applying more technology to their audience targeting and optimisation strategies than ever before. Developments in technology, such as sophisticated machine learning, have changed the process of data collection and analysis, enabling it to grow massively in the last few years and shifting from a predictive approach to a cognitive one.

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Is the UK’s display viewability really in decline?

Earlier this year, ad solutions provider Meetrics released a report that looked into the current state of online ad viewability in the UK and claimed it was at its lowest level in 18 months. The study suggests that online ad viewability levels took a drastic slump from 54% to 47% in the second quarter of 2016; leaving the UK lagging behind other European countries.

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Inside Events: Exponential’s EMENA Brand Summit 2016

Advertising intelligence and digital media solutions provider, Exponential, led their annual 2016 EMENA Brand Summit in picturesque Ischia in Italy last week. The two day event provided a unique learning experience, offering the select few of industry experts in attendance with insights from thought- provoking speakers and game-changing thinkers within the digital media industry.

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For marketers, Brexit is already here

Many advertisers overlook the impact of uncertainty on their customers. Bureaucrats in London and Brussels will struggle to negotiate Article 50 for months to come, but for marketers Brexit is already here.

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Can viewability measure the effectiveness of online video ads?

In late 2015, the Drum published an article within which the author stated that over the next 12 months, viewability would re-emerge as a key industry issue and that digital video would be a key driving force behind this. With more brands focusing their ad budgets on digital video over traditional television ads, the importance of being able to track their performance and effectiveness has thrust viewability to the forefront of discussion.

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Unmasked: The mystery of the Trump voter

This year’s election has broken so many rules that it barely resembles a political process. Few predicted that Donald Trump would be the last Republican candidate standing, let alone that the Grand Old Party would subsequently rally around him.

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Why marketers need to learn to trust the machines

City A.M. previously published an article titled “Why marketers need humans behind the programmatic steering wheel”. The author highlighted how automation has transformed the marketing industry, and argued that for marketers to achieve successful automation, humans need to lead as machines lack the ability to predict or detect subtle changes or circumstances that make consumers respond to ads.

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Exponential announces EMENA HR Director

Exponential has hired an EMENA HR Director. Sarah Innes joins the firm from London Bridge Hospital. She has also worked for Hospital Corporation America, the world’s biggest private hospital group.

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Are we missing the point on online ad viewability?

Viewability is still a divisive subject within the ad tech industry, but while the benefit of a viewability goal to advertisers is that it ensures their ad has appeared to a user, it doesn’t determine whether that user engaged with it and whether that user is your target audience. So what use is a viewable ad, if it isn’t engaged with? Perhaps the industry needs to re-align its focus on viewability.

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The Triple Threat Of Ad Blocking, Viewability & Fraud

The everyday challenges of marketers are constantly changing – from the introduction of new technologies to the shifting habits of consumers. Yet, there are some major challenges that have been sticking around and including viewability, fraud and ad blocking. How can marketers adapt? Viewability Viewability is mainly a question of pricing. The tools marketers can…

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Exponential Interactive Named Finalist for sfBIG’s BIG Star Award

Exponential recognized for its data report on Republican primary voters by the sfBIG panel of judges We are excited to announce that Exponential has been named a finalist for sfBIG’s BIG Star Award in the category of “Best Use of BIG Data.” The submission for this category included an audience insights brief on which celebrities and musicians…

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Exponential Study Finds Interactive Video Units Outperform Standard Banner, Pre-roll Ads

Eye tracking and facial coding technology measure emotional, physical reactions to interactive ads EMERYVILLE, CA (April 13, 2016) – Exponential Interactive, one of the largest leading global providers of digital advertising solutions, reaching more than 700 million users each month, has released its study titled The Power of Video-Driven Experiences: What Attention, Emotion and Perception…

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Exponential Interactive Appoints Ittai Shiu as Vice President Creative Strategy

Former General Manager of Video Promoted to New Leadership Role EMERYVILLE, CA – April 5, 2016 - Exponential Interactive, one of the largest leading global providers of digital advertising solutions reaching more than 700 million users each month, has appointed Ittai Shiu to the position of Vice President Creative Strategy, a new role. Shiu, previously…

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Exponential launches AERO technology in EMENA

Exponential have announced the expansion of its brand performance offering into new markets across the EMENA region. Exponential’s performance offering is enhanced by AERO, an innovative algorithm that transforms the performance of online campaigns by optimising them in real-time using transparent interest-based audience models.

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Exponential launches performance offering in EMENA using AERO technology to transform online campaign performance

Applies interest-based audience modelling directly to ad decisions; increases campaign performance by an average of 24 percent 23 March 2016 – Exponential Interactive today announced the expansion of its brand performance offering into new markets across the EMENA region. Exponential’s performance offering is enhanced by AERO, an innovative algorithm that transforms the performance of online campaigns…

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Exponential’s Oscars Prediction Data Featured in VentureBeat

For the past three years, digital advertising firm Exponential has correctly predicted the winner of the Best Picture Oscar at the Academy Awards using a model built from its treasure chest of big data on consumers. That would be interesting in most years to film nerds like me. But it’s particularly interesting this year, as the…

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The Big Short to win Oscar, indepth analysis shows

A digital marketing company which has used predictive modelling to successfully forecast the past three Best Picture Oscar winners is staking its reputation once again on this year’s winner, while claiming its system would be highly beneficial to brand owners.

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Exponential Interactive Appoints Jessica Batt as New Global Marketing Director

Former APAC Marketing Director promoted to new global role EMERYVILLE, CA - Exponential Interactive, one of the largest leading global providers of digital advertising solutions reaching more than 700 million users each month, has appointed Jessica Batt to the position of Global Marketing Director.  Jessica, previously Marketing Director APAC, joins the Global Leadership Team to…

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Exponential hires VisualDNA exec to drive programmatic growth

London – January 2016 – Jon Hewson has been appointed as UK Sales Director at digital advertising solutions company, Exponential Interactive, to strengthen its sales infrastructure as it rolls out its new programmatic offerings in 2016. Hewson joins from VisualDNA where he developed their commercial proposition into a market-leading programmatic data source. He will run…

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MediaPost features Exponential’s Bryan Melmed: Is Your Data Telling the Truth?

Everyone lies at one point or another — especially when they are asked to describe themselves. Marketers tend to rely on surface demographics such as age, gender and income, but unfortunately, people even fudge these for a multitude of reasons. How can advertisers be assured that the data they’re receiving is accurate? One way you…

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Exponential partners with Flipkart for the Big Billion Day sale in India

Flipkart to be the first advertiser in India to use Exponential’s new proprietary VDX ad formats Delhi, India: 15 October 2015 – Exponential Interactive is involved with Flipkart’s Big Billion Day sale that is currently sweeping India to celebrate the festive season. Flipkart, one of the largest e-commerce advertisers in India, has been using Exponential’s…

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Exponential Interactive Strengthens Footprint In Thailand With Increased Investment In Talent And Digital Solutions

Bangkok, Thailand (October 14th, 2015) – Exponential Interactive, one of the largest global providers of digital advertising solutions, today announced the appointment of Aimme Pancharee Sitthisenee as Sales Director, Thailand, a move to strengthen the organisation’s presence in Southeast Asia. With a reach of over 7.8 million unique visitors per month*, Aimme will lead the…

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Exponential Interactive Partners with MOAT to Guarantee 100 Percent Viewability Through VDX Video Ad Formats

Digital Advertising Provider Announces Viewability Solution, Proprietary Pricing Model to Drive Ad Engagement EMERYVILLE, CA (September 9, 2015) – Exponential Interactive, one of the largest leading global providers of digital advertising solutions, reaching more than 600 million users each month, today announced a 100 percent viewability guarantee for its proprietary, scalable video ad formats, VDX.…

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Exponential releases insight on defining, applying and measuring ‘engagement’ for brands and advertisers in latest whitepaper

Whitepaper to provide tangible tips for driving ‘active attention’ amongst consumers EMERYVILLE, CA (August 25, 2015) – Exponential Interactive, one of the largest leading global providers of digital advertising solutions, reaching more than 600 million users each month, today released their whitepaper that discusses the significance of ‘engagement’ – and why the lack of understanding…

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Exponential launches proprietary video formats to provide single brand experience across multiple screens

Exponential unveils ‘VDX’, a first look at scalable video formats producing ad experiences aimed to drive deeper, authentic audience engagement EMERYVILLE, CA (April 22, 2015) – Exponential Interactive, one of the largest leading global providers of digital advertising solutions, reaching more than 600 million users each month, today announced the launch of their proprietary, scalable…

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Exponential and XE.com announce two-year exclusive partnership for mobile web, in-app monetization

Leader in advertising intelligence and engagement monetizes in-app inventory for leading foreign currency and rate exchange resource EMERYVILLE, CA (November 12, 2014) – Exponential Interactive, the global provider of advertising intelligence and digital media solutions, today announced an expansion of their exclusive partnership with online foreign currency and rate exchange resource XE.com, enabling XE to…

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Exponential releases audience engagement study on Millennial Moms

New research provides marketing insights to help brands connect and engage Millennial Moms EMERYVILLE, CA (October 9, 2014) – Exponential Interactive, the global provider of advertising intelligence and digital media solutions, today announced the results of its “Marketing to Millennial Mothers” study which identifies specific behaviors, interests and trends of modern moms ages 18-32 to…

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Exponential’s audience engagement divisions launch range of new video-enabled ad formats for brand engagement across media and device

Firefly Video’s ‘Blaze’, Adotube’s ‘Ad Engage’ and Appsnack’s ‘Video Snackbar’ bring the best of video and TV advertising content to engagement units across display, video and mobile. EMERYVILLE, CA, (July 30, 2014) – Exponential Interactive, the global provider of advertising intelligence and digital media solutions has launched a range of video-enabled engagement ad formats through…

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Adotas has featured Scott Kellstedt, general manager, Appsnack, and his byline on three ways advertisers should leverage mobile ad networks.

Adotas has featured our own Scott Kellstedt, general manager, Appsnack, and his byline on three ways advertisers should leverage mobile ad networks. Check out the Adotas article. Can ad networks really be ace players in the mobile space? While buyers and sellers alike are busy navigating the mobile ecosystem, mobile ad networks are facing a…

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Adweek features Exponential’s own Senior Director of Insight Services, Bryan Melmed, where he presents his Study: ‘Americans Love Soccer More Than Nascar’

Exponential’s our own Senior Director of Insights Services, Bryan Melmed, is now featured in AdWeek discussing hidden marketing and advertising opportunities behind soccer in the United States. In the article, Bryan covers our audience insights data (garnered from the e-X Advertising Intelligence Platform) on soccer enthusiasts, and how those insights reveal a rapidly growing fan…

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Advertising Age features Exponential’s own Senior Director of Insight Services, Bryan Melmed, where he presents his ‘Six Ways to Make Your Data More Human’

Check out the Advertising Age article. Big Data Is Great, But Marketing Still Needs the Human Touch There is no doubt that data has fundamentally changed the nature of marketing. Not only are we able to target audiences with increasing precision, but the shift to data-driven methods has transformed our ability to understand consumers. We…

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Act Your Age: Why Online Video Buying Should Not Be Like TV

By Tyler Greer, Director of sales, Australia & New Zealand, AdoTube The recent arrival of Nielsen Online Campaign Ratings (OCR) tracking across digital video is steering digital video down a path that more strongly reflects TV buying models. How publishers and networks respond will be interesting. Sure, taking traditional gross rating point (GRP) thinking into…

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MediaPost features Exponential’s own VP of global publisher development, Rick Abell, where he presents his five tips on how to safeguard against traffic fraud

Check out the MediaPost placement. Or read the full article below: Publishers: Five Tips To Keep Zombie Bots At Bay Whether you’re in advertising or publishing, scale is the Holy Grail. In a digital environment, dollars and cents really mean clicks and impressions, or traffic to your site. But traffic quality is quietly being degraded…

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Exponential Interactive appoints Doug Conely as chief strategy officer

VP of product strategy and operations promoted to help activate advertising intelligence and digital media solutions across media and device. Exponential Interactive, the global provider of advertising intelligence and digital media solutions, has promoted VP of product strategy and operations, Doug Conely, to the position of chief strategy officer. In his new role, Conely will…

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Exponential announces appointment of six regional vice presidents

Exponential Interactive (www.exponential.com), the leading global provider of advertising intelligence and digital media solutions, today announced that it has appointed six regional vice presidents of sales throughout the United States as a result of the continued nationwide demand for its offerings and services across display, video and mobile. The new executives will report to Exponential’s…

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XE.com implements Exponential publisher platform, streamlines operations and sees 256% revenue increase

Publisher case study shows cross-platform optimization a ‘must’ in online display cross-device operations. Emeryville, CA, December 9th 2013 In partnership with global provider of advertising intelligence and media solutions, Exponential Interactive, online foreign currency and rate exchange resource, XE.com, saw an unprecedented 256 percent increase in online advertising revenue after implementing the Expo9 publisher platform.…

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Exponential Interactive appoints APAC managing director John McKoy as Chief Revenue Officer

McKoy sets his sights on continued growth for Exponential, bringing more than 15 years of digital industry experience to the table. Emeryville, Calif. – October 29, 2013 – Exponential Interactive, the global provider of advertising intelligence and digital media solutions, today announced John McKoy as Chief Revenue Officer. Formerly the managing director of Asia-Pacific, McKoy…

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AdoTube launches initiative enabling brands to execute video campaigns across multiple media at no set-up cost

NEW YORK, NY —September 12, 2013 — AdoTube, the Exponential-owned in-stream advertising specialist, today announced it will offer select customers the option to run its superior in-stream ad units on any media network or publisher at no additional cost. The business decision reflects a booming industry demand for ad transparency, standardization and affordability, according to…

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Appsnack announced as finalist in Digiday’s Mobi Awards for “Best Mobile Branding Campaign” and “Best Mobile Ad Network”

Appsnack, in collaboration with Richards Group, selected as chosen few based on strong performance of Ulta beauty campaign that exceeded benchmarks by 400% Emeryville, Calif., (September 10, 2013) – Appsnack, the Exponential-owned mobile advertising provider that launched a year ago, today announced the company was selected as a finalist for “Best Mobile Branding Campaign” and…

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Exponential Interactive adds business director in Hong Kong

HONG KONG, ASIA – August 14, 2013 – Exponential Interactive, the global provider of advertising intelligence and digital media solutions to brand advertisers, today announced the appointment of Jason Tsang as business director, Hong Kong. Jason joins Exponential with a wealth of sales experience including five years in online media. He has previously held the…

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Exponential LatAm launches new divisions, Appsnack and AdoTube, in Mexico City

Leading digital advertising company expands global presence; introduces new mobile and in-stream video solutions to Latin American market Mexico City, Mexico – July 31, 2013 – Exponential, the global provider of advertising intelligence and digital media solutions, today announced the launch of its mobile and in-stream video divisions across Latin America. With the launch of…

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Appsnack trend report finds adaptable mobile ads outperform standard units with seamless integration; high share of screen

Findings reveal size, device and type of media play significant role combating banner blindness Emeryville, Calif., (July 17, 2013) – Appsnack, the Exponential-owned mobile advertising provider, today released its trend report, aggregating Q1 mobile results globally from 37 various advertisers and more than 12 verticals. The results indicate mobile marketing success metrics are dependent on…

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Exponential appoints pioneer ad network specialist to lead business in Thailand

Bangkok, June 18, 2013 – Exponential Interactive, the global provider of advertising intelligence and digital media solutions to brand advertisers, has announced Sapanna Pitisookdanont (popularly known as Nan) as business director, Thailand. Nan will be reporting to Kelvin Tan, country manager, Exponential for Malaysia, Thailand and Hong Kong. At Exponential, she will be responsible for…

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Exponential partners with the Cannes Lions Festival of Creativity

For the first time, Exponential Interactive will be partnering with the Cannes Lions Festival of Creativity. The festival, celebrating its 60th birthday this year, will see over 12,000 delegates from around the world gather to discuss and celebrate some of the best advertising from all disciplines across the world. Exponential will have a strong presence…

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Exponential shows off its data at the Festival of Media

Exponential is delighted to announce its partnership with the Festival of Media taking place in Montreux Switzerland. Exponential, as tweet wall sponsor, will be showcasing its data around brands and topics running throughout the conference schedule. In addition, Doug Conely, VP product strategy and operations, will be hosting a showcase theatre session around how data…

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In-stream video specialist AdoTube’s Global Format Index reveals huge gains in consumer pre-roll video engagement

AdoTube, the Exponential-owned in-stream advertising specialist, today announced the release of its 2012 Global Format Index, which showcases data from more than 9,500 campaigns and nearly 13.5 billion impressions. The research shows that interactive pre-rolls not only drove the highest click-through rates (CTR), but also demonstrated a significant increase in engagement rates over the previous…

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Introduction to Exponential’s publisher newsletter

Welcome to the premier edition of the Exponential publisher newsletter. In the coming months, our newsletter will be a helpful resource for our publisher partners. We will offer insights into the many exciting projects we are working on, as well as updating you on developments in the industry and providing advance notice on upcoming monetization…

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Appsnack announced as finalist for sfBIG’s 2013 “Next Big Digital Start-Up” award

Appsnack, the Exponential-owned mobile advertising provider that launched less than a year ago, today announced that the company was selected as a finalist for the “Next Big Digital Start-up” award from the San Francisco Bay Area Innovation Group, known as sfBIG. The young division is being recognized for its advanced, high-impact advertising technology and engaging…

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Exponential Interactive expands global leadership, appoints Ricardo Novaes as country manager in Brazil

São Paulo, BRAZIL – March 25, 2013 – Exponential Interactive, the global provider of advertising intelligence and digital media solutions, today announced Ricardo Novaes as country manager, Brazil. Novaes is primarily responsible for delivering innovative digital marketing solutions in the growing Latin American marketplace. Novaes joins Exponential with 13 plus years in the online media…

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Firefly Video relaunches in US; offers new ad units where consumers actively choose to watch an advertiser’s video content

Exponential Interactive, the global provider of advertising intelligence and digital media solutions, today relaunched its brand engagement video advertising solution Firefly Video. The launch includes two new ad units, Glow and Illuminate, which are designed specifically to drive consumers to actively choose to watch a brand’s video content. Campaigns using the new Glow unit have…

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