Partnerships & Accreditations

We take our responsibilities seriously and comply with all relevant self-regulatory initiatives within the advertising industry. In many cases, we have been instrumental in pioneering and promoting these initiatives. We also work with best-in-class partners to provide additional safeguards. All our current accreditations, trade and commercial partners pertinent to delivering and enhancing brand safety and network quality are listed below.

Our Accreditations

AdChoices AdChoices aims to provide context-relevant information to users about why they are receiving ads and allow them to opt out of targeting. We licence the AdChoices icon in US, Canada and EU.
Trustworthy Accountability Group - Registered Registration with TAG indicates we are a trusted partner in the digital advertising ecosystem, committed to higher standards of transparency. It is a foundational requirement for TAG’s other programmes.
Trustworthy Accountability Group - ‘Certified Against Fraud’ This seal acknowledges that Exponential have met TAG’s rigorous anti-fraud standards, allowing for greater protection for brands against fraud in the digital advertising supply chain.
EU OBA Framework & Principles A system of principles and good practice in EU (analogous to those of the DAA and NAI in US), which are audited by ABC for continuous compliance.
Digital Trading Standards Group Brand Safety A UK initiative to promote good practice principles on how they trade digital display advertising. It is administered by JICWEBS and externally audited by ABC.
Privacy Shield The Privacy Shield program is a commitment to comply with data protection requirements when transferring personal data from EU to United States.
Minority Business Enterprise Exponential Interactive Inc. is a certified Minority Business Enterprise. This certification designates American businesses which are at least 51% owned and operated by ethnic minorities.

Our Data Integrations

Oracle Oracle incorporates a variety of data sources, including the Bluekai and Datalogix datasets that we can incorporate into our targeting and user profiles. Data and DMP integration.
iBehavior KBM Group’s iBehavior provides user profile information we can incorporate into targeting or storytelling. Data integration.
Cuebiq Cuebiq provide location intelligence that we can use to report campaigns’ real-world effectiveness. Data integration.
Adobe Adobe is one of the major marketing cloud organizations, spanning software, data and services. DMP integration.
Salesforce/Krux Krux is a major DMP operator, now part of Salesforce. DMP integration.
Liveramp/Acxiom Liveramp, now part of Acxiom, is a major data onboarder able to converge disparate data sets. Data and DMP integration.

Our Brand Quality Partners

Network Advertising Initiative NAI is a US self-regulatory body which promotes codes of conduct for data usage in digital advertising across all devices and environments.
The Media Trust The Media Trust's Media Scanner prevents ad tag-based malware or malvertising from causing harm by continuously scanning all ad tags served by us and immediately detecting and alerting on any creative that is unknown, suspicious or infected with malicious code so it can be removed.
Moat Moat are a leading provider of media analytics including viewability and Attention Metrics.
Integral Ad Science Integral are a leading provider of ad viewability, suspicious activity detection and verification services.
City of London Police Operation Creative Infringing Website List Operation Creative is a ground-breaking initiative designed to disrupt and prevent websites from providing unauthorised access to copyrighted content, led by the Police Intellectual Property Crime Unit (PIPCU) in partnership with the creative and advertising industries.