The Triple Threat Of Ad Blocking, Viewability & Fraud
The everyday challenges of marketers are constantly changing – from the introduction of new technologies to the shifting habits of consumers. Yet, there are some…
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Exponential Interactive Named Finalist for sfBIG’s BIG Star Award
Exponential recognized for its data report on Republican primary voters by the sfBIG panel of judges We are excited to announce that Exponential has been…
Exponential Study Finds Interactive Video Units Outperform Standard Banner, Pre-roll Ads
Eye tracking and facial coding technology measure emotional, physical reactions to interactive ads EMERYVILLE, CA (April 13, 2016) – Exponential Interactive, one of the largest…
Latest Blog Posts
What marketers need to know about Gen Z & brand loyalty
What do marketers need to know about Generation “Z”, the generation that comprises of individuals generally born between 1995 and 2010? For starters, Gen Zers have grown up in a technologically driven world – high speed WiFi, texting, messaging – and are always connected, whether it be through apps, mobile web, messaging services, streaming audio, etc.
“New Way of Mobile Engagement” (BFM 89.9FM Interview)
Podcast interview with Nicole Liebmann, Head of Mobile for APAC and South Africa at Exponential, as originally featured on Malaysia’s BFM 89.
Listen: DMN One on One Podcast ft. Bryan Melmed
As originally published on DMN.
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Our Head of Mobile, @NicoleLiebmann speaks with @ExchangeWire about #mobile strategies. Read it here- https://t.co/8rvmK4UjTI
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