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Recognized for combatting ad fraud with Certified Against Fraud Seal EMERYVILLE, Calif - (November 1, 2017) – Exponential Interactive, one of the largest digital advertising…
Automotive media company TEN and digital advertising company Exponential Interactive are partnering for a new type of video ad that incorporates curated content from TEN.
Data is the air that marketers breathe, yet it’s not always clear how to approach it. What data should I be using? How can I…
Every year we look forward to eMarketer’s “Digital Video Advertising Best Practices” for expert recommendations shared by professionals across the industry.
You can read our original blog post regarding our position on GDPR here.
Besides the General Data Protection Regulation (GDRP), what other changes are on the horizon for user data in 2018, and how will this impact the digital advertising landscape? As one of AdExchanger’s Data-Driven Thinkers, Tim Sleath (Exponential’s VP of Product Management) reviews the wave of upcoming initiatives and services that will affect the data balance between individual users and advertisers in the new year.
Are we shooting for the right attribution model or missing the mark completely? Listen in on our @Mumbrellanews x… https://t.co/Qv6q9bvHgF
Could your ad campaigns use a #SpringCleaning? Our handy checklist can help you get started:… https://t.co/EDbj2FuxVm
#MothersDay is just around the corner! Ever wondered how much, on average, consumers spend on gifts? Take the quiz… https://t.co/8dMJgbUUwq
How can advertisers bridge the gap between the online and offline #consumerjourney? Check out our Q&A with partner… https://t.co/ZToqYFpVKI
