The Triple Threat Of Ad Blocking, Viewability & Fraud
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Latest News
Exponential Interactive Named Finalist for sfBIG’s BIG Star Award
Exponential recognized for its data report on Republican primary voters by the sfBIG panel of judges We are excited to announce that Exponential has been…
Exponential Study Finds Interactive Video Units Outperform Standard Banner, Pre-roll Ads
Eye tracking and facial coding technology measure emotional, physical reactions to interactive ads EMERYVILLE, CA (April 13, 2016) – Exponential Interactive, one of the largest…
Latest Blog Posts
Is Transparency The Answer To Achieving Accountable & Effective Marketing? (Dilip DaSilva in Adotas)
As originally published in Adotas.
Towards transparency in programmatic buying (Dilip DaSilva MediaPost commentary)
With more and more marketers seeking transparency in the complex process of programmatic buying, Havas Group recently launched their Client Trading Solution (CTS) to offer clients control and visibility over their advertising campaigns.
Exponential Taps Geo-Behavioral Data Through Cuebiq Partnership
Exponential is thrilled to announce that we have partnered with Cuebiq, the largest provider of accurate and precise location data in the U.
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