Exponential http://exponential.com/ Tue, 17 Jul 2018 10:55:26 +0000 en-US hourly 1 https://wordpress.org/?v=4.1.24 Exponential Interactive launches new interactive video ad solution http://exponential.com/2018/07/09/exponential-interactive-launches-new-interactive-video-ad-solution/ http://exponential.com/2018/07/09/exponential-interactive-launches-new-interactive-video-ad-solution/#comments Tue, 10 Jul 2018 04:37:48 +0000 http://exponential.com/?p=30891 The post Exponential Interactive launches new interactive video ad solution appeared first on Exponential.

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Why California’s new consumer privacy law won’t be GDPR 2.0 http://exponential.com/2018/07/09/why-californias-new-consumer-privacy-law-wont-be-gdpr-2-0/ http://exponential.com/2018/07/09/why-californias-new-consumer-privacy-law-wont-be-gdpr-2-0/#comments Mon, 09 Jul 2018 19:22:37 +0000 http://exponential.com/?p=30783 The post Why California’s new consumer privacy law won’t be GDPR 2.0 appeared first on Exponential.

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Exponential Interactive launches ‘accountable’ video ad service VDX Connect http://exponential.com/2018/07/06/exponential-interactive-launches-accountable-video-ad-service-vdx-connect/ http://exponential.com/2018/07/06/exponential-interactive-launches-accountable-video-ad-service-vdx-connect/#comments Fri, 06 Jul 2018 21:21:48 +0000 http://exponential.com/?p=30781 The post Exponential Interactive launches ‘accountable’ video ad service VDX Connect appeared first on Exponential.

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Where We Are Today With Machine Learning http://exponential.com/2018/07/02/where-we-are-today-with-machine-learning/ http://exponential.com/2018/07/02/where-we-are-today-with-machine-learning/#comments Mon, 02 Jul 2018 18:18:14 +0000 http://exponential.com/?p=30793 The post Where We Are Today With Machine Learning appeared first on Exponential.

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Where All the Fans Have Gone http://exponential.com/2018/06/29/where-all-the-fans-have-gone/ http://exponential.com/2018/06/29/where-all-the-fans-have-gone/#comments Fri, 29 Jun 2018 07:49:46 +0000 http://exponential.com/?p=30682 The post Where All the Fans Have Gone appeared first on Exponential.

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The Challenges and Opportunities of Machine Learning http://exponential.com/2018/06/28/the-challenges-and-opportunities-of-machine-learning/ http://exponential.com/2018/06/28/the-challenges-and-opportunities-of-machine-learning/#comments Thu, 28 Jun 2018 07:50:35 +0000 http://exponential.com/?p=30684 The post The Challenges and Opportunities of Machine Learning appeared first on Exponential.

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Exponential Unveils New Performance-Based Video Solution: VDX Connect http://exponential.com/2018/06/12/exponential-unveils-new-performance-based-video-solution-vdx-connect/ http://exponential.com/2018/06/12/exponential-unveils-new-performance-based-video-solution-vdx-connect/#comments Tue, 12 Jun 2018 11:41:05 +0000 http://exponential.com/?p=30497 EMERYVILLE, Calif.–Exponential Interactive, one of the largest digital advertising companies reaching more than 700 million users monthly, has released a new video solution that can be held accountable to performance metrics as measured by last-view or other performance attribution models. VDX Connect allows brands to reach consumers with interactive video messaging across various ad formats.read more

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EMERYVILLE, Calif.–Exponential Interactive, one of the largest digital advertising companies reaching more than 700 million users monthly, has released a new video solution that can be held accountable to performance metrics as measured by last-view or other performance attribution models. VDX Connect allows brands to reach consumers with interactive video messaging across various ad formats. The solution also includes features that are specifically designed for the needs of marketers in all industries. One of the first brands to use this new video solution is CDW, a provider of technology products and services for business, government and education.

“When it came to our digital marketing strategy, we needed an online video solution to reach highly qualified audiences who are ready to make a purchase, allowing us to measure sales success. When our agency and Exponential came to us with VDX Connect, we jumped at the opportunity to be forward thinking in the digital video industry and we are delighted with the ongoing sales outcomes they deliver,” said Jeff Kahn, Sr. Manager, Digital Strategy at CDW.

VDX Connect includes various media formats such as VDX In-Frame and VDX Expandable, which are both available for mobile and desktop. The solution also includes VDX Interactive Pre-Roll for desktop. All of these units are equipped to report time in-view. Impressions for VDX Connect are sold on a Cost Per View (CPV) model based on an in-view standard of five seconds on mobile devices (expandable, in-frame), 10 seconds on desktop (expandable, in-frame) and 15 seconds in-stream. While sold on a CPV basis, campaigns are optimized based on Cost Per Action performance goals.

Based on a recent study conducted by the CMO Council and Viral Gains, out of the 233 surveyed senior level marketers only 27 percent look to direct sales as a success metric for video advertising. Yet 78% of respondents believed that a CMO’s success was directly tied to sales, showcasing a massive disconnect between revenue accountability of a marketer and video ad success based on traditional awareness metrics.

“With our new VDX Connect offering, Exponential aims to address a gap in the marketplace for metrics that tie sales directly to video advertising. We are providing marketers a truly unique and performance-driven video solution that takes viewability and reach to new levels. VDX Connect enables clients to reach desired consumers across the entire funnel while holding video accountable to verified performance metrics,” said Tim Sleath VP, Product Management, Exponential.

To meet the unique needs of brands in key industries, VDX Connect includes functionalities that are specifically designed for marketers in verticals like travel, finance, QSR and auto. Examples of features include image galleries, menus, dynamic maps and reward programs, which are designed to guide the consumer through the entire journey and assist in the decisioning process.

Other benefits of VDX Connect include:

  • Accountability to performance metrics as measured by last-view or other attribution models
  • Video messaging at scale
  • Video messaging at all stages of the consumer journey
  • Seamless and consistent experiences across ad sizes, mediums and devices

About Exponential

Exponential is a technology-driven advertising company that enables brands to drive consumer engagement and performance across display, video and mobile.

When you have the right balance of people and technology, amazing things can happen. Exponential uses big data and machine learning to understand consumer interests in real-time, and delivers innovative creative experiences designed to trigger emotions that drive affinity and spend.

For more than 15 years, we have delivered superior advertising products and services that consumers embrace, agencies recommend, brands select, media providers prefer, and our employees are proud of.

Exponential has locations in 22 countries. For more information, please visit www.exponential.com.

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How Brands Can Win Over World Cup Fans in 2018 http://exponential.com/2018/06/07/how-brands-can-win-over-world-cup-fans-in-2018/ http://exponential.com/2018/06/07/how-brands-can-win-over-world-cup-fans-in-2018/#comments Thu, 07 Jun 2018 11:40:24 +0000 http://exponential.com/?p=30495 The post How Brands Can Win Over World Cup Fans in 2018 appeared first on Exponential.

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A Closer Look: What Will the Advertising Industry Look Like Post-GDPR? http://exponential.com/2018/05/05/a-closer-look-what-will-the-advertising-industry-look-like-post-gdpr/ http://exponential.com/2018/05/05/a-closer-look-what-will-the-advertising-industry-look-like-post-gdpr/#comments Sat, 05 May 2018 11:39:51 +0000 http://exponential.com/?p=30493 The post A Closer Look: What Will the Advertising Industry Look Like Post-GDPR? appeared first on Exponential.

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Aside from GDPR, Many Changes On The Horizon For User Data http://exponential.com/2017/12/21/aside-from-gdpr-many-changes-on-the-horizon-for-user-data/ http://exponential.com/2017/12/21/aside-from-gdpr-many-changes-on-the-horizon-for-user-data/#comments Thu, 21 Dec 2017 12:39:08 +0000 http://exponential.com/?p=30491 The post Aside from GDPR, Many Changes On The Horizon For User Data appeared first on Exponential.

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