NEWSROOM

Les dernières actualités de Exponential

Expliquer la programmatique avec humour

Depuis lundi 9 janvier, une campagne sociale satirique inédite explique l’Ad Tech en bande-dessinée et par l’analogie. Avec “C’est un peu Com'”, Exponential France tente un pari de vulgarisation. Avec l’ambition de faire changer les mentalités.

lire plus

Exponential lance sa solution d’optimisation comportementale basée sur ses datas propriétaires

Exponential, éditeur de solutions de formats publicitaires en ligne, a mis en place un algorithme qui permet de faire de l’optimisation comportementale basée sur ses propres données. Cette technologie, baptisée AERO (Audience-Efficient Real-time Optimisation) enregistre, quantifie et analyse les comportements de l’audience annonceur grâce à une taxinomie de 50 000 catégories et sous catégories.

lire plus

La programmatique est encore un eldorado mal organisé

En obligeant les trois acteurs majeurs de la pub – annonceurs, agences créatives, agences médias – à partager leurs données pour mieux customiser les campagnes, la publicité programmatique pose un défi majeur au marché. Et si c’est un eldorado, il est encore mal organisé et surtout mal compris par les créatifs des plus petites agences.

lire plus

The Triple Threat Of Ad Blocking, Viewability & Fraud

The everyday challenges of marketers are constantly changing – from the introduction of new technologies to the shifting habits of consumers. Yet, there are some major challenges that have been sticking around and including viewability, fraud and ad blocking. How can marketers adapt? Viewability Viewability is mainly a question of pricing. The tools marketers can…

lire plus

Exponential Interactive Named Finalist for sfBIG’s BIG Star Award

Exponential recognized for its data report on Republican primary voters by the sfBIG panel of judges We are excited to announce that Exponential has been named a finalist for sfBIG’s BIG Star Award in the category of “Best Use of BIG Data.” The submission for this category included an audience insights brief on which celebrities and musicians…

lire plus

Exponential Study Finds Interactive Video Units Outperform Standard Banner, Pre-roll Ads

Eye tracking and facial coding technology measure emotional, physical reactions to interactive ads EMERYVILLE, CA (April 13, 2016) – Exponential Interactive, one of the largest leading global providers of digital advertising solutions, reaching more than 700 million users each month, has released its study titled The Power of Video-Driven Experiences: What Attention, Emotion and Perception…

lire plus

Exponential Interactive Appoints Ittai Shiu as Vice President Creative Strategy

Former General Manager of Video Promoted to New Leadership Role EMERYVILLE, CA – April 5, 2016 - Exponential Interactive, one of the largest leading global providers of digital advertising solutions reaching more than 700 million users each month, has appointed Ittai Shiu to the position of Vice President Creative Strategy, a new role. Shiu, previously…

lire plus

Exponential launches performance offering in EMENA using AERO technology to transform online campaign performance

Applies interest-based audience modelling directly to ad decisions; increases campaign performance by an average of 24 percent 23 March 2016 – Exponential Interactive today announced the expansion of its brand performance offering into new markets across the EMENA region. Exponential’s performance offering is enhanced by AERO, an innovative algorithm that transforms the performance of online campaigns…

lire plus

Exponential’s Oscars Prediction Data Featured in VentureBeat

For the past three years, digital advertising firm Exponential has correctly predicted the winner of the Best Picture Oscar at the Academy Awards using a model built from its treasure chest of big data on consumers. That would be interesting in most years to film nerds like me. But it’s particularly interesting this year, as the…

lire plus

Exponential Interactive Appoints Jessica Batt as New Global Marketing Director

Former APAC Marketing Director promoted to new global role EMERYVILLE, CA - Exponential Interactive, one of the largest leading global providers of digital advertising solutions reaching more than 700 million users each month, has appointed Jessica Batt to the position of Global Marketing Director.  Jessica, previously Marketing Director APAC, joins the Global Leadership Team to…

lire plus

Exponential hires VisualDNA exec to drive programmatic growth

London – January 2016 – Jon Hewson has been appointed as UK Sales Director at digital advertising solutions company, Exponential Interactive, to strengthen its sales infrastructure as it rolls out its new programmatic offerings in 2016. Hewson joins from VisualDNA where he developed their commercial proposition into a market-leading programmatic data source. He will run…

lire plus

MediaPost features Exponential’s Bryan Melmed: Is Your Data Telling the Truth?

Everyone lies at one point or another — especially when they are asked to describe themselves. Marketers tend to rely on surface demographics such as age, gender and income, but unfortunately, people even fudge these for a multitude of reasons. How can advertisers be assured that the data they’re receiving is accurate? One way you…

lire plus

Exponential partners with Flipkart for the Big Billion Day sale in India

Flipkart to be the first advertiser in India to use Exponential’s new proprietary VDX ad formats Delhi, India: 15 October 2015 – Exponential Interactive is involved with Flipkart’s Big Billion Day sale that is currently sweeping India to celebrate the festive season. Flipkart, one of the largest e-commerce advertisers in India, has been using Exponential’s…

lire plus

Exponential Interactive Strengthens Footprint In Thailand With Increased Investment In Talent And Digital Solutions

Bangkok, Thailand (October 14th, 2015) – Exponential Interactive, one of the largest global providers of digital advertising solutions, today announced the appointment of Aimme Pancharee Sitthisenee as Sales Director, Thailand, a move to strengthen the organisation’s presence in Southeast Asia. With a reach of over 7.8 million unique visitors per month*, Aimme will lead the…

lire plus

Exponential Interactive Partners with MOAT to Guarantee 100 Percent Viewability Through VDX Video Ad Formats

Digital Advertising Provider Announces Viewability Solution, Proprietary Pricing Model to Drive Ad Engagement EMERYVILLE, CA (September 9, 2015) – Exponential Interactive, one of the largest leading global providers of digital advertising solutions, reaching more than 600 million users each month, today announced a 100 percent viewability guarantee for its proprietary, scalable video ad formats, VDX.…

lire plus

Exponential releases insight on defining, applying and measuring ‘engagement’ for brands and advertisers in latest whitepaper

Whitepaper to provide tangible tips for driving ‘active attention’ amongst consumers EMERYVILLE, CA (August 25, 2015) – Exponential Interactive, one of the largest leading global providers of digital advertising solutions, reaching more than 600 million users each month, today released their whitepaper that discusses the significance of ‘engagement’ – and why the lack of understanding…

lire plus