Audience Insights: Podcast Listeners

Recherche

Podcasts have experienced a tremendous surge in popularity over the past few years. To better understand the interests and behaviors of podcast listeners, Exponential put its audience-efficient real-time optimization engine to work and uncovered the insights advertisers need to know.

Playbook for Live Events

Guide

View Exponential’s playbook of winning strategies, developed to help brand marketers drive lasting impact and measurable results before, during and after each live event sponsorship.

An Advertiser’s Guide to Brand Safety

Guide

Building a brand is not an easy feat – growing your brand, cultivating awareness, and earning the trust of customers and clients often requires years and years of hard work to accomplish.

Millennial Financial Trends

Guide

10 fast facts for marketing to a generations tackling adulthood.

Consumer Journey: Travel Edition

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Travel marketers are required to plan successful campaigns across a landscape in which the traveler no longer follows the traditional beaten tracks. The only certainty we have left is that almost every journey starts with a click.

Les mères Millennial

Livre blanc

Comment votre marque peut et doit parler à cette centrale électrique émergente.

Engagement: pas qu’un effet de mode

Livre blanc

Une description précise de l’engagement reste compliquée, surtout après son utilisation pour faire le buzz depuis deux décennies.

L’étude ethnographique de Microsoft

Recherche

Exponential a conclu un partenariat avec Microsoft Australie pour une étude ethnographique qualitative sur une campagne publicitaire en 2015.

Guide marketer de la performance

Guide

Toutes les questions que chaque marketer devraient poser à leurs partenaires performance durant le cycle d’une campagne.