The more you know about your audience and what interests them, the more intelligent your advertising and effective your communication. The intelligent treatment of big data provides audience insights based on the actual behaviours of advertisers’ best customers. This insight enables transformations in marketing strategy, media planning-buying, and creative strategy and messaging.
At Exponential, we help brands:
Reinforce their underlying assumptions
Learn something they didn’t already know about their customers
Answer their strategic marketing questions
Turn data into action
Everyone claims to have ‘BIG DATA’, but it is what you do with it that matters. Marketers need an easy way to turn data into information, insight and action. At Exponential, we provide advertisers with a uniquely powerful online advertising dataset for audience discovery and modelling.
Deep Dive, our audience diagnostic dashboard reveals our audience data to advertisers. It shows our audience behaviour topic tree and precisely how many people on our network demonstrate each behaviour.
Then by integrating an advertiser’s own data, we can identify the precise behaviours that correlate to campaign performance. We can then build and visualise the perfect audience model for any advertiser campaign, as well as plug that model directly into our ad-server so that you can buy what you learn.
Efficiently target your online audience at scale
No matter the campaign objectives – brand awareness or direct response – we will work with advertisers to determine the optimal targeting parameters to achieve their campaign goals.
We enable advertisers to…