Page Guard is a unique four-tier verification system committed to providing advertisers with a safe environment to run their campaigns

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SITE-LEVEL VERIFICATION

Leveraging our direct publisher relationships, we only serve ads where we can verify the URL of the page with 100% certainty.

  • We generate unique, encrypted ad tags for every device/browser that contain code to ensure that they cannot be tampered with.
  • Our ad tag technology prevents unwanted fraudulent inventory that is generated when bad actors hide the actual page URL inside multiple frames.

PAGE-LEVEL VERIFICATION

Pages are scanned daily according to traffic priority. Our proprietary page-level contextualisation technology then categorises these pages, assessing the safety of the content. In the event a page is deemed to be an unsafe brand environment, Exponential will not serve an ad.

  • Each unknown page is downloaded and evaluated using syntactic and semantic analysis and link structure to determine the specific topic of the page.
  • Any page that has questionable content is marked unsafe and is removed from the network

DOMAIN-LEVEL VERIFICATION

Because we know the URL of each page on which we serve ads, we also know with 100% certainty the domain of the site.

  • When we partner with a publisher, we manually vet and approve each domain.
  • If a publisher places our tags on an unapproved domain, our system will prevent an ad from serving on that domain.
  • As a result, ads will only run on domains that have passed our stringent publisher approval process and where we can 100% verify the domain of the page.

DIRECT PUBLISHER INTEGRATION

Leveraging our direct publisher relationships, we only serve ads where we can verify the URL of the page with 100% certainty.

  • We generate unique, encrypted ad tags for every device/browser that contain code to ensure that they cannot be tampered with.
  • Our ad tag technology prevents unwanted fraudulent inventory that is generated when bad actors hide the actual page URL inside multiple frames.