At Exponential, we help brands find new ways to reach target audiences and drive measurable results across all their sales channels. From the impression to the conversion, we continually profile, score and deliver against your objectives. The campaign you run today is the best-engineered, most successful campaign you will ever run.
Identify and engage relevant audiences for your brand
Exponential provides efficient reach to a customized, qualified online audience through our lookalike modeling technology. Unlike our competitors, we will tell you how many people who suit your brand we expect to find, and how likely they are to interact with it.
- Our audience models are unique to each brand and every campaign
- These audience models are live and constantly evolving – users are added and removed from the model as they enter and exit different audience segments through their browsing activities
- Our audience models can be directly targeted across display, video and mobile in a brand safe environment
AERO: Audience Efficient Real-time Optimization
Powered by page-level contextualization and transparent audience modeling, AERO provides a user-centric and industry-leading approach to optimization.
- AERO allows us to leverage the depth of our contextualization engine to understand what user interests and intentions drive results for each eligible advertiser campaign
- Our proprietary audience modeling technology determines behavioral lift for each user, generating a score for each campaign
- For each ad call, the lift score is matched against the advertiser’s own unique model to identify the users that are most likely to convert
Optimize ad effectiveness based on a deeper understanding of all user interactions.
Uncover new audience insights for future media forecasting and maximize return on ad spend by measuring audience impact and refining creative execution.
Exponential can help you: