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The latest on Exponential

Exponential Millenial Moms Study Featured in Business Insider

Everything you know about millennial spending is about to change by Ashley Lutz Millennials are becoming parents – and it’s creating shockwaves in the retail, restaurant, automotive, and home-buying industries. The 18- to 35-year-old generation is notorious for renting homes instead of buying, spending on experiences over apparel, and dining at restaurants instead of at home.…

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All Video May Not Be The Answer For Some Publishers

All Video May Not Be The Answer For Some Publishers by Ittai Shiu There has been a lot of buzz lately around video content in the publishing world. Some of the biggest publishers are either predicting or pushing for all video content in just a few years. For example, Tronc, formerly known as Tribune, revealed plans for its…

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Exponential Interactive Appoints Danielle Cravatt as US Head of Sales

Former VP of Sales, Southwest, appointed to US Head of Sales EMERYVILLE, Calif. (May 11, 2016) – Exponential Interactive, one of the largest leading global providers of digital advertising solutions reaching more than 700 million users each month, has appointed Danielle Cravatt to US Head of Sales. In her new role, Cravatt will be responsible…

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The Emerging Trump Republican Voter Profile

The Emerging Trump Republican Voter Profile by Philip Rosenstein As the Grand Old Party rips open at the seams, political marketers are taking a closer look at an emerging demographic group within the Republican party — one significantly distinct from the traditional Republican demographic. Red, White & Blog spoke with Bryan Melmed, vice president of insights…

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The Triple Threat Of Ad Blocking, Viewability & Fraud

The everyday challenges of marketers are constantly changing – from the introduction of new technologies to the shifting habits of consumers. Yet, there are some major challenges that have been sticking around and including viewability, fraud and ad blocking. How can marketers adapt? Viewability Viewability is mainly a question of pricing. The tools marketers can…

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Five Minutes With: Ittai Shiu, VP Creative Strategy at Exponential

Five Minutes With: Ittai Shiu, VP Creative Strategy at Exponential What are your biggest opportunities & challenges in marketing tech for next 12-24 We constantly hear about the growth of digital ad spends and how they will overtake TV. This represents a huge opportunity, but the challenge arises from a vast and increasing amount of technologies…

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Exponential Interactive Named Finalist for sfBIG’s BIG Star Award

Exponential recognized for its data report on Republican primary voters by the sfBIG panel of judges We are excited to announce that Exponential has been named a finalist for sfBIG’s BIG Star Award in the category of “Best Use of BIG Data.” The submission for this category included an audience insights brief on which celebrities and musicians…

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New Advertising Report Shows the Power and Impact of Interactive Video

New Advertising Report Shows the Power and Impact of Interactive Video by Kevin Matthies According to a report from MAW ahead of the weekend, Exponential Interactive has just released a new report worth probing further. In the report — “The Power of Video-Driven Experiences: What Attention, Emotion and Perception Can Tell Us About Good Advertising”…

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Study: Interactive video ads getting more attention

Study: Interactive video ads getting more attention by Kristina Knight Turns out, video is an attention getter. That’s the takeaway from a new Exponential Interactive study which looked into how consumers react to pre-roll and banner ads as well as interactive video. Data from The Power of Video-Driven Experiences: What Attention, Emotion and Perception Can…

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Study Finds Interactive Video Ads More Effective Than Pre-Rolls

Study Finds Interactive Video Ads More Effective Than Pre-Rolls by Troy Dreier The ad tech company Exponential has released the results of a study measuring the effectiveness of standard video pre-rolls compared to interactive video ads. The interactive ads were VDX pre-roll and rectangular video ads, both proprietary formats offered by Exponential. Self-serving? Yes, vendor-created…

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Interactive Video Ads Garner Best Engagement

Interactive Video Ads Garner Best Engagement by Ben Frederick Interactive video is more engaging than pre-roll or standard banner, according to a new study commissioned by Exponential Interactive from market research firm EyeSee. The study compared 30-second pre-roll ad units with VDX interactive ads and standard banner units, measuring attention, how long subjects browsed and…

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Exponential Study Finds Interactive Video Units Outperform Standard Banner, Pre-roll Ads

Eye tracking and facial coding technology measure emotional, physical reactions to interactive ads EMERYVILLE, CA (April 13, 2016) – Exponential Interactive, one of the largest leading global providers of digital advertising solutions, reaching more than 700 million users each month, has released its study titled The Power of Video-Driven Experiences: What Attention, Emotion and Perception…

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Exponential Interactive Appoints Ittai Shiu as Vice President Creative Strategy

Former General Manager of Video Promoted to New Leadership Role EMERYVILLE, CA – April 5, 2016 - Exponential Interactive, one of the largest leading global providers of digital advertising solutions reaching more than 700 million users each month, has appointed Ittai Shiu to the position of Vice President Creative Strategy, a new role. Shiu, previously…

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Exponential launches performance offering in EMENA using AERO technology to transform online campaign performance

Applies interest-based audience modelling directly to ad decisions; increases campaign performance by an average of 24 percent 23 March 2016 – Exponential Interactive today announced the expansion of its brand performance offering into new markets across the EMENA region. Exponential’s performance offering is enhanced by AERO, an innovative algorithm that transforms the performance of online campaigns…

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Exponential’s Oscars Prediction Data Featured in VentureBeat

For the past three years, digital advertising firm Exponential has correctly predicted the winner of the Best Picture Oscar at the Academy Awards using a model built from its treasure chest of big data on consumers. That would be interesting in most years to film nerds like me. But it’s particularly interesting this year, as the…

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Exponential Interactive Appoints Jessica Batt as New Global Marketing Director

Former APAC Marketing Director promoted to new global role EMERYVILLE, CA - Exponential Interactive, one of the largest leading global providers of digital advertising solutions reaching more than 700 million users each month, has appointed Jessica Batt to the position of Global Marketing Director.  Jessica, previously Marketing Director APAC, joins the Global Leadership Team to…

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Exponential hires VisualDNA exec to drive programmatic growth

London – January 2016 – Jon Hewson has been appointed as UK Sales Director at digital advertising solutions company, Exponential Interactive, to strengthen its sales infrastructure as it rolls out its new programmatic offerings in 2016. Hewson joins from VisualDNA where he developed their commercial proposition into a market-leading programmatic data source. He will run…

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MediaPost features Exponential’s Bryan Melmed: Is Your Data Telling the Truth?

Everyone lies at one point or another — especially when they are asked to describe themselves. Marketers tend to rely on surface demographics such as age, gender and income, but unfortunately, people even fudge these for a multitude of reasons. How can advertisers be assured that the data they’re receiving is accurate? One way you…

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Exponential partners with Flipkart for the Big Billion Day sale in India

Flipkart to be the first advertiser in India to use Exponential’s new proprietary VDX ad formats Delhi, India: 15 October 2015 – Exponential Interactive is involved with Flipkart’s Big Billion Day sale that is currently sweeping India to celebrate the festive season. Flipkart, one of the largest e-commerce advertisers in India, has been using Exponential’s…

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Exponential Interactive Strengthens Footprint In Thailand With Increased Investment In Talent And Digital Solutions

Bangkok, Thailand (October 14th, 2015) – Exponential Interactive, one of the largest global providers of digital advertising solutions, today announced the appointment of Aimme Pancharee Sitthisenee as Sales Director, Thailand, a move to strengthen the organisation’s presence in Southeast Asia. With a reach of over 7.8 million unique visitors per month*, Aimme will lead the…

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Exponential Interactive Partners with MOAT to Guarantee 100 Percent Viewability Through VDX Video Ad Formats

Digital Advertising Provider Announces Viewability Solution, Proprietary Pricing Model to Drive Ad Engagement EMERYVILLE, CA (September 9, 2015) – Exponential Interactive, one of the largest leading global providers of digital advertising solutions, reaching more than 600 million users each month, today announced a 100 percent viewability guarantee for its proprietary, scalable video ad formats, VDX.…

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Exponential releases insight on defining, applying and measuring ‘engagement’ for brands and advertisers in latest whitepaper

Whitepaper to provide tangible tips for driving ‘active attention’ amongst consumers EMERYVILLE, CA (August 25, 2015) – Exponential Interactive, one of the largest leading global providers of digital advertising solutions, reaching more than 600 million users each month, today released their whitepaper that discusses the significance of ‘engagement’ – and why the lack of understanding…

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Exponential launches proprietary video formats to provide single brand experience across multiple screens

Exponential unveils ‘VDX’, a first look at scalable video formats producing ad experiences aimed to drive deeper, authentic audience engagement EMERYVILLE, CA (April 22, 2015) – Exponential Interactive, one of the largest leading global providers of digital advertising solutions, reaching more than 600 million users each month, today announced the launch of their proprietary, scalable…

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Exponential and XE.com announce two-year exclusive partnership for mobile web, in-app monetization

Leader in advertising intelligence and engagement monetizes in-app inventory for leading foreign currency and rate exchange resource EMERYVILLE, CA (November 12, 2014) – Exponential Interactive, the global provider of advertising intelligence and digital media solutions, today announced an expansion of their exclusive partnership with online foreign currency and rate exchange resource XE.com, enabling XE to…

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Exponential releases audience engagement study on Millennial Moms

New research provides marketing insights to help brands connect and engage Millennial Moms EMERYVILLE, CA (October 9, 2014) – Exponential Interactive, the global provider of advertising intelligence and digital media solutions, today announced the results of its “Marketing to Millennial Mothers” study which identifies specific behaviors, interests and trends of modern moms ages 18-32 to…

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Exponential’s audience engagement divisions launch range of new video-enabled ad formats for brand engagement across media and device

Firefly Video’s ‘Blaze’, Adotube’s ‘Ad Engage’ and Appsnack’s ‘Video Snackbar’ bring the best of video and TV advertising content to engagement units across display, video and mobile. EMERYVILLE, CA, (July 30, 2014) – Exponential Interactive, the global provider of advertising intelligence and digital media solutions has launched a range of video-enabled engagement ad formats through…

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Adotas has featured Scott Kellstedt, general manager, Appsnack, and his byline on three ways advertisers should leverage mobile ad networks.

Adotas has featured our own Scott Kellstedt, general manager, Appsnack, and his byline on three ways advertisers should leverage mobile ad networks. Check out the Adotas article. Can ad networks really be ace players in the mobile space? While buyers and sellers alike are busy navigating the mobile ecosystem, mobile ad networks are facing a…

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Adweek features Exponential’s own Senior Director of Insight Services, Bryan Melmed, where he presents his Study: ‘Americans Love Soccer More Than Nascar’

Exponential’s our own Senior Director of Insights Services, Bryan Melmed, is now featured in AdWeek discussing hidden marketing and advertising opportunities behind soccer in the United States. In the article, Bryan covers our audience insights data (garnered from the e-X Advertising Intelligence Platform) on soccer enthusiasts, and how those insights reveal a rapidly growing fan…

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Advertising Age features Exponential’s own Senior Director of Insight Services, Bryan Melmed, where he presents his ‘Six Ways to Make Your Data More Human’

Check out the Advertising Age article. Big Data Is Great, But Marketing Still Needs the Human Touch There is no doubt that data has fundamentally changed the nature of marketing. Not only are we able to target audiences with increasing precision, but the shift to data-driven methods has transformed our ability to understand consumers. We…

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Act Your Age: Why Online Video Buying Should Not Be Like TV

By Tyler Greer, Director of sales, Australia & New Zealand, AdoTube The recent arrival of Nielsen Online Campaign Ratings (OCR) tracking across digital video is steering digital video down a path that more strongly reflects TV buying models. How publishers and networks respond will be interesting. Sure, taking traditional gross rating point (GRP) thinking into…

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MediaPost features Exponential’s own VP of global publisher development, Rick Abell, where he presents his five tips on how to safeguard against traffic fraud

Check out the MediaPost placement. Or read the full article below: Publishers: Five Tips To Keep Zombie Bots At Bay Whether you’re in advertising or publishing, scale is the Holy Grail. In a digital environment, dollars and cents really mean clicks and impressions, or traffic to your site. But traffic quality is quietly being degraded…

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Exponential Interactive appoints Doug Conely as chief strategy officer

VP of product strategy and operations promoted to help activate advertising intelligence and digital media solutions across media and device. Exponential Interactive, the global provider of advertising intelligence and digital media solutions, has promoted VP of product strategy and operations, Doug Conely, to the position of chief strategy officer. In his new role, Conely will…

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Exponential announces appointment of six regional vice presidents

Exponential Interactive (www.exponential.com), the leading global provider of advertising intelligence and digital media solutions, today announced that it has appointed six regional vice presidents of sales throughout the United States as a result of the continued nationwide demand for its offerings and services across display, video and mobile. The new executives will report to Exponential’s…

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XE.com implements Exponential publisher platform, streamlines operations and sees 256% revenue increase

Publisher case study shows cross-platform optimization a ‘must’ in online display cross-device operations. Emeryville, CA, December 9th 2013 In partnership with global provider of advertising intelligence and media solutions, Exponential Interactive, online foreign currency and rate exchange resource, XE.com, saw an unprecedented 256 percent increase in online advertising revenue after implementing the Expo9 publisher platform.…

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Exponential Interactive appoints APAC managing director John McKoy as Chief Revenue Officer

McKoy sets his sights on continued growth for Exponential, bringing more than 15 years of digital industry experience to the table. Emeryville, Calif. – October 29, 2013 – Exponential Interactive, the global provider of advertising intelligence and digital media solutions, today announced John McKoy as Chief Revenue Officer. Formerly the managing director of Asia-Pacific, McKoy…

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AdoTube launches initiative enabling brands to execute video campaigns across multiple media at no set-up cost

NEW YORK, NY —September 12, 2013 — AdoTube, the Exponential-owned in-stream advertising specialist, today announced it will offer select customers the option to run its superior in-stream ad units on any media network or publisher at no additional cost. The business decision reflects a booming industry demand for ad transparency, standardization and affordability, according to…

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Appsnack announced as finalist in Digiday’s Mobi Awards for “Best Mobile Branding Campaign” and “Best Mobile Ad Network”

Appsnack, in collaboration with Richards Group, selected as chosen few based on strong performance of Ulta beauty campaign that exceeded benchmarks by 400% Emeryville, Calif., (September 10, 2013) – Appsnack, the Exponential-owned mobile advertising provider that launched a year ago, today announced the company was selected as a finalist for “Best Mobile Branding Campaign” and…

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Exponential Interactive adds business director in Hong Kong

HONG KONG, ASIA – August 14, 2013 – Exponential Interactive, the global provider of advertising intelligence and digital media solutions to brand advertisers, today announced the appointment of Jason Tsang as business director, Hong Kong. Jason joins Exponential with a wealth of sales experience including five years in online media. He has previously held the…

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Exponential LatAm launches new divisions, Appsnack and AdoTube, in Mexico City

Leading digital advertising company expands global presence; introduces new mobile and in-stream video solutions to Latin American market Mexico City, Mexico – July 31, 2013 – Exponential, the global provider of advertising intelligence and digital media solutions, today announced the launch of its mobile and in-stream video divisions across Latin America. With the launch of…

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Appsnack trend report finds adaptable mobile ads outperform standard units with seamless integration; high share of screen

Findings reveal size, device and type of media play significant role combating banner blindness Emeryville, Calif., (July 17, 2013) – Appsnack, the Exponential-owned mobile advertising provider, today released its trend report, aggregating Q1 mobile results globally from 37 various advertisers and more than 12 verticals. The results indicate mobile marketing success metrics are dependent on…

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Exponential appoints pioneer ad network specialist to lead business in Thailand

Bangkok, June 18, 2013 – Exponential Interactive, the global provider of advertising intelligence and digital media solutions to brand advertisers, has announced Sapanna Pitisookdanont (popularly known as Nan) as business director, Thailand. Nan will be reporting to Kelvin Tan, country manager, Exponential for Malaysia, Thailand and Hong Kong. At Exponential, she will be responsible for…

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Exponential partners with the Cannes Lions Festival of Creativity

For the first time, Exponential Interactive will be partnering with the Cannes Lions Festival of Creativity. The festival, celebrating its 60th birthday this year, will see over 12,000 delegates from around the world gather to discuss and celebrate some of the best advertising from all disciplines across the world. Exponential will have a strong presence…

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Exponential shows off its data at the Festival of Media

Exponential is delighted to announce its partnership with the Festival of Media taking place in Montreux Switzerland. Exponential, as tweet wall sponsor, will be showcasing its data around brands and topics running throughout the conference schedule. In addition, Doug Conely, VP product strategy and operations, will be hosting a showcase theatre session around how data…

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In-stream video specialist AdoTube’s Global Format Index reveals huge gains in consumer pre-roll video engagement

AdoTube, the Exponential-owned in-stream advertising specialist, today announced the release of its 2012 Global Format Index, which showcases data from more than 9,500 campaigns and nearly 13.5 billion impressions. The research shows that interactive pre-rolls not only drove the highest click-through rates (CTR), but also demonstrated a significant increase in engagement rates over the previous…

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Introduction to Exponential’s publisher newsletter

Welcome to the premier edition of the Exponential publisher newsletter. In the coming months, our newsletter will be a helpful resource for our publisher partners. We will offer insights into the many exciting projects we are working on, as well as updating you on developments in the industry and providing advance notice on upcoming monetization…

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Appsnack announced as finalist for sfBIG’s 2013 “Next Big Digital Start-Up” award

Appsnack, the Exponential-owned mobile advertising provider that launched less than a year ago, today announced that the company was selected as a finalist for the “Next Big Digital Start-up” award from the San Francisco Bay Area Innovation Group, known as sfBIG. The young division is being recognized for its advanced, high-impact advertising technology and engaging…

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Exponential Interactive expands global leadership, appoints Ricardo Novaes as country manager in Brazil

São Paulo, BRAZIL – March 25, 2013 – Exponential Interactive, the global provider of advertising intelligence and digital media solutions, today announced Ricardo Novaes as country manager, Brazil. Novaes is primarily responsible for delivering innovative digital marketing solutions in the growing Latin American marketplace. Novaes joins Exponential with 13 plus years in the online media…

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Firefly Video relaunches in US; offers new ad units where consumers actively choose to watch an advertiser’s video content

Exponential Interactive, the global provider of advertising intelligence and digital media solutions, today relaunched its brand engagement video advertising solution Firefly Video. The launch includes two new ad units, Glow and Illuminate, which are designed specifically to drive consumers to actively choose to watch a brand’s video content. Campaigns using the new Glow unit have…

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