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Het laatste nieuws over Exponential

Exponential Receives New Accreditation by the Trustworthy Accountability Group

Recognized for combatting ad fraud with Certified Against Fraud Seal EMERYVILLE, Calif - (November 1, 2017) – Exponential Interactive, one of the largest digital advertising companies globally reaching over 700 million users monthly, has been accredited by the Trustworthy Accountability Group (TAG) with its “Certified Against Fraud” Seal. The accreditation follows TAG’s ‘Certified Against Fraud’…

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Phish “phans” and how data informs marketers

Data is the air that marketers breathe, yet it’s not always clear how to approach it. What data should I be using? How can I make all my data fit together? What types of audiences and segments do I need to reach the right consumers? These are just some of the questions on the minds…

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Onderzoek van Exponential toont aan dat interactieve video’s beter doen dan standaardadvertenties vóór de film

Exponential Interactive, een van de grootste wereldwijde aanbieders van digitale reclameoplossingen met meer dan 700 miljoen gebruikers per maand, heeft een onderzoek gepubliceerd met als titel The Power of Video-Driven Experiences: What Attention, Emotion and Perception Can Tell Us About Good Advertising, waaruit blijkt dat interactieve videoreclame aanzienlijk meer impact heeft dan standaardbanners en -advertenties vóór de film.

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The Triple Threat Of Ad Blocking, Viewability & Fraud

The everyday challenges of marketers are constantly changing – from the introduction of new technologies to the shifting habits of consumers. Yet, there are some major challenges that have been sticking around and including viewability, fraud and ad blocking. How can marketers adapt? Viewability Viewability is mainly a question of pricing. The tools marketers can…

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Exponential Interactive Named Finalist for sfBIG’s BIG Star Award

Exponential recognized for its data report on Republican primary voters by the sfBIG panel of judges We are excited to announce that Exponential has been named a finalist for sfBIG’s BIG Star Award in the category of “Best Use of BIG Data.” The submission for this category included an audience insights brief on which celebrities and musicians…

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Exponential Study Finds Interactive Video Units Outperform Standard Banner, Pre-roll Ads

Eye tracking and facial coding technology measure emotional, physical reactions to interactive ads EMERYVILLE, CA (April 13, 2016) – Exponential Interactive, one of the largest leading global providers of digital advertising solutions, reaching more than 700 million users each month, has released its study titled The Power of Video-Driven Experiences: What Attention, Emotion and Perception…

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Exponential Interactive Appoints Ittai Shiu as Vice President Creative Strategy

Former General Manager of Video Promoted to New Leadership Role EMERYVILLE, CA – April 5, 2016 - Exponential Interactive, one of the largest leading global providers of digital advertising solutions reaching more than 700 million users each month, has appointed Ittai Shiu to the position of Vice President Creative Strategy, a new role. Shiu, previously…

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Exponential launches performance offering in EMENA using AERO technology to transform online campaign performance

Applies interest-based audience modelling directly to ad decisions; increases campaign performance by an average of 24 percent 23 March 2016 – Exponential Interactive today announced the expansion of its brand performance offering into new markets across the EMENA region. Exponential’s performance offering is enhanced by AERO, an innovative algorithm that transforms the performance of online campaigns…

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Exponential’s Oscars Prediction Data Featured in VentureBeat

For the past three years, digital advertising firm Exponential has correctly predicted the winner of the Best Picture Oscar at the Academy Awards using a model built from its treasure chest of big data on consumers. That would be interesting in most years to film nerds like me. But it’s particularly interesting this year, as the…

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Exponential Interactive Appoints Jessica Batt as New Global Marketing Director

Former APAC Marketing Director promoted to new global role EMERYVILLE, CA - Exponential Interactive, one of the largest leading global providers of digital advertising solutions reaching more than 700 million users each month, has appointed Jessica Batt to the position of Global Marketing Director.  Jessica, previously Marketing Director APAC, joins the Global Leadership Team to…

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Exponential hires VisualDNA exec to drive programmatic growth

London – January 2016 – Jon Hewson has been appointed as UK Sales Director at digital advertising solutions company, Exponential Interactive, to strengthen its sales infrastructure as it rolls out its new programmatic offerings in 2016. Hewson joins from VisualDNA where he developed their commercial proposition into a market-leading programmatic data source. He will run…

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MediaPost features Exponential’s Bryan Melmed: Is Your Data Telling the Truth?

Everyone lies at one point or another — especially when they are asked to describe themselves. Marketers tend to rely on surface demographics such as age, gender and income, but unfortunately, people even fudge these for a multitude of reasons. How can advertisers be assured that the data they’re receiving is accurate? One way you…

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Exponential partners with Flipkart for the Big Billion Day sale in India

Flipkart to be the first advertiser in India to use Exponential’s new proprietary VDX ad formats Delhi, India: 15 October 2015 – Exponential Interactive is involved with Flipkart’s Big Billion Day sale that is currently sweeping India to celebrate the festive season. Flipkart, one of the largest e-commerce advertisers in India, has been using Exponential’s…

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Exponential Interactive Strengthens Footprint In Thailand With Increased Investment In Talent And Digital Solutions

Bangkok, Thailand (October 14th, 2015) – Exponential Interactive, one of the largest global providers of digital advertising solutions, today announced the appointment of Aimme Pancharee Sitthisenee as Sales Director, Thailand, a move to strengthen the organisation’s presence in Southeast Asia. With a reach of over 7.8 million unique visitors per month*, Aimme will lead the…

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Exponential Interactive Partners with MOAT to Guarantee 100 Percent Viewability Through VDX Video Ad Formats

Digital Advertising Provider Announces Viewability Solution, Proprietary Pricing Model to Drive Ad Engagement EMERYVILLE, CA (September 9, 2015) – Exponential Interactive, one of the largest leading global providers of digital advertising solutions, reaching more than 600 million users each month, today announced a 100 percent viewability guarantee for its proprietary, scalable video ad formats, VDX.…

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Exponential releases insight on defining, applying and measuring ‘engagement’ for brands and advertisers in latest whitepaper

Whitepaper to provide tangible tips for driving ‘active attention’ amongst consumers EMERYVILLE, CA (August 25, 2015) – Exponential Interactive, one of the largest leading global providers of digital advertising solutions, reaching more than 600 million users each month, today released their whitepaper that discusses the significance of ‘engagement’ – and why the lack of understanding…

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