Exponential Interactive, Inc. (“Exponential”) is a technology-enabled media services company whose clients and customers include both online advertisers (“Advertisers”) and digital content providers (“Digital Content Providers”). We deliver innovative products and services designed to:
- enable Advertisers to better reach their target audiences; and
- enable Digital Content Providers to support, grow and monetize their properties through the sale of advertisements.
For a full description of our Services please see our website at www.exponential.com.
At Exponential we believe that safe, secure and respectful practices regarding the use of consumer information are fundamental to our business success and to the growth and vitality of the Internet as a whole. We are a members and partners for a range of self-regulatory initiatives around the world, please consult our Partnerships page for the current status. Exponential is a member of the Network Advertising Initiative and adheres to the NAI Codes of Conduct.
For information about our privacy practices as they relate to our corporate website, please refer to the Corporate Website section.
Information We Collect
We deliver advertisements from hundreds of Advertisers across a multitude of Digital Content Provider properties. When you visit one of these properties, our automated system collects “click stream data” related to your visit to the property. Click stream data can include information such as your IP address, device identifier, operating system, browser type and language, content or pages viewed, the date and time at which that content was viewed and any interaction with content and advertisements on those properties. Technologies used to collect this click stream data include cookies and Web beacons.
We sometimes also augment this click stream data with behavioral and demographic data from Digital Content Providers and other partners. This data may include such things as postal code, age and gender. It may also include GPS location provided by Digital Content Providers with mobile properties. We require any third parties we work with to respect all applicable laws and the same self-regulatory principles that we do.
We do not use, store or collect information such as name, email address, telephone number or postal address.
How We Use Collected Data
The purpose of any data collection is straightforward – to show the most relevant advertisement to a user. We therefore utilize the information described above to better customize the sort of advertisements you see, typically by building models based on the types of user who, overall, are more likely to respond to a particular advertisement versus another.
We also use the data for non-targeting reasons such as frequency capping, fraud prevention, reporting statistics and billing, within the permissions of the NAI/DAA Principles and EDAA Framework.
Our tracking cookies are programmed to expire in ninety days from the last time we encounter you, at which point the web browser will delete them automatically.
Click stream data is stored in log files, which are retained in our systems for 24 months for billing purposes, and are not used for targeting.
Opting Out of Behavioral Advertising
We enable consumer choice and control over our third party tracking cookie, which enables us to provide relevant advertising via behavioural targeting on desktop and mobile web browsers. In Europe, we require Advertisers and Digital Content Providers with whom we work to include this cookie within their legally-required cookie consent mechanisms.
You can opt out of being behaviorally targeted by Exponential by clicking the following link: OPT-OUT
You can also opt out of being behaviorally targeted by Exponential (and other companies employing online advertising) via the following options:
- Digital Advertising Alliance
- Digital Advertising Alliance Canada
- European Digital Advertising Alliance
- Network Advertising Initiative
Through this opt-out procedure, your computer will overwrite our ANON_ID cookie with a non-identifying “opt-out” cookie that indicates your data should not be used for behaviorally targeted advertising. The details of the opt-out cookie are shown below.
Please note that the “opt-out” cookie must remain on your computer in order for us to recognize you as an opt-out user. This means that if you use multiple computers or multiple browsers you will need to opt out of receiving cookies on each computer and for each browser. Also, if you change computers or delete cookies from your computer you will need to repeat this opt-out process.
For details of our other cookies, please contact firstname.lastname@example.org.
Opting Out of Behavioral Advertising on Mobile Applications
Any data we collect from mobile applications originates from third parties and is covered in the agreement during app installation.
To opt out of receiving targeted advertising on mobile devices, please see up-to-date manufacturer information. At the time of this policy, Android devices include this under Settings>Google>Ads>Opt out of Interest Based Ads; iOS devices include this under Settings>General>Privacy>Limit Ad Tracking.
Exponential follows generally accepted industry standards to protect against unauthorized access to, destruction or disclosure of data. This includes undertaking physical, electronic and management activities to protect data integrity, access and use. Any data that is stored on our servers is treated as confidential and is not made generally available to the public.
Our servers are protected by firewalls and are located in secure data facilities to further increase security. Please keep in mind, however, that despite these reasonable efforts to protect data on our servers no method of transmission over the Internet is guaranteed to be secure and therefore we shall not be liable for any breach of security by an outside party.
Transfer of Data Upon Change of Control
In the event that another company acquires all or substantially all of the assets of our business through a consolidation, merger, asset purchase or other transaction, we reserve the right to transfer all data that is in our possession or under our control to such acquiring party.
Exponential is sensitive to the issue of children’s privacy. Hence, our services are neither developed for, nor directed at, children. We don’t offer the targeting of advertising towards anyone under the age of 13.
Do Not Track
At the time of writing, we do not take into account the setting of the Do Not Track field in browsers.
Personally Identifiable Information Collected Through Our Corporate Website or Correspondence
Personally identifiable information may be stored and processed in the United States or any other country in which Exponential maintains facilities. You acknowledge and agree that personally identifiable information you provide to us may be transferred outside of the country in which you reside. Providing such information will constitute your consent to any such transfer.
We reserve the right to disclose personally identifiable information you have disclosed to us in response to judicial process or court order or to provide information to law enforcement agencies or in connection with an investigation of matters related to public safety, as permitted by law.
5858 Horton St, Suite 300, Emeryville. CA 94608. USA. Attn: Legal Department.
Copyright © 2016 Exponential Interactive Inc. All Rights Reserved.