The Power of Video-Driven Experiences

Whitepapers

To better understand the effectiveness of different digital ad formats, Exponential commissioned research firm EyeSee to evaluate the impact of Exponential’s VDX video ad formats versus standard pre-roll and display ad formats.

Is Viewability Valuable?

Whitepapers

Thanks to advancements in technology, viewability has not only become a popular discussion topic in the industry, it’s also now a (relatively) measurable currency. Exponential has reviewed the popular industry topic and has developed a whitepaper to explore the issue.

L’oreal

Case Studies

Exponential created an interactive campaign using standard pre-roll, dismissible polite pre-roll and video-in-video units which leveraged the long form Colour Riche video.

Performance Marketer Guide

Guides

Questions every marketer should ask their performance partner throughout a campaigns life cycle.

Microsoft Ethnography Study

Research

Exponential partnered with Microsoft Australia to conduct a qualitative ethnographic study on a 2015 advertising campaign.

Engagement: Not Just a Buzzword

Whitepapers

A comprehensive description of “engagement” remains elusive, even after almost two decades of use as an industry buzzword.

Millennial Moms

Whitepapers

How your brand can and should speak to this emerging consumer powerhouse.

Verizon

Case Studies

As part of a plan to diversify their overall media strategy, Verizon shifted budget from TV to online video.

ZipCar

Case Studies

An online car rental company wanted to build awareness of their services, while driving site visits and sign-ups for service information.

Exponential Webinar

Webinars

Exponential recently conducted several research studies globally to demonstrate the power of interactive video when compared with standard digital ad formats.

Trusting The Machine in Online Marketing

Videos

Watch Exponential’s four part series on Trusting The Machine in Online Marketing to learn more about audience discovery, targeting and optimization.

Marketing 101

Videos

VDX was developed with the ultimate purpose of building upon the advantages of television and video ads and enriching them with the benefits of digital advertising — namely, the abilities to target consumers who are most relevant to a brand, and for those consumers to choose to interact with the brand through an immersive video-centric experience.

Case Study: Auto

Case Studies, Videos

Exponential increased foot traffic for a leading auto manufacturer by 68% using VDX user-initiated ad units.

Evolve: The Future of Marketing

Videos

Travel through the history of communications, into the future of marketing, and discover the most powerful revolution of all: the individual consumer.

Consumer Journey: Travel Edition

Research

Travel marketers are required to plan successful campaigns across a landscape in which the traveler no longer follows the traditional beaten tracks. The only certainty we have left is that almost every journey starts with a click.

Exponential Australia Brand Summit

Events, Videos

Exponential Australia invited key brand and agency partners on a journey to the spectacular Mornington Peninsula for an exclusive two-day summit, presenting the finest cross-section of thought-leading content. Watch highlights of our event.

Case Study: Full-funnel Solution

Case Studies, Videos

See how Exponential executed a full-funnel solution to build awareness, engage customers and drive booking with memorable video-driven brand experiences.

The Beating Heart Of Advertising

Events, Videos

At Exponential’s recent Brand Summit, Exponential’s Director of Global Sales Strategy, Tyler Greer, discussed the critical role people play in both understanding data and developing creative campaigns with humans at the heart, translating to meaningful advertising to consumers. Check out the presentation highlights.

Millennial Financial Trends

Guides

10 fast facts for marketing to a generations tackling adulthood.

The Beating Heart Of Advertising – How To Achieve Human Engagement In The Mobile Ecosystem

Events, Videos

At Exponential’s recent Brand Summit, Nicole Liebmann, Head of Mobile – APAC and South Africa, talked about the ways to unlock mobile versatility and campaign success. Learn more and watch highlights of the presentation here.

Auto Case Study: Land Rover

Case Studies

See how Exponential showcased the versatility of Discovery Sport as a SUV with dynamic design and features in South Africa, targeting high-earning income current and prospective customers.

The Beating Heart Of Advertising – The challenges and opportunities in the digital media industry

Events, Videos

At Exponential’s recent Australia Brand Summit, we organised a panel of distinguished media representatives to discuss the current opportunities and challenges in the digital media industry.

An Advertiser’s Guide to Brand Safety

Guides

Building a brand is not an easy feat – growing your brand, cultivating awareness, and earning the trust of customers and clients often requires years and years of hard work to accomplish.