To better understand the effectiveness of different digital ad formats, Exponential commissioned research firm EyeSee to evaluate the impact of Exponential’s VDX video ad formats versus standard pre-roll and display ad formats.
Thanks to advancements in technology, viewability has not only become a popular discussion topic in the industry, it’s also now a (relatively) measurable currency. Exponential has reviewed the popular industry topic and has developed a whitepaper to explore the issue.
Exponential created an interactive campaign using standard pre-roll, dismissible polite pre-roll and video-in-video units which leveraged the long form Colour Riche video.
Questions every marketer should ask their performance partner throughout a campaigns life cycle.
Exponential partnered with Microsoft Australia to conduct a qualitative ethnographic study on a 2015 advertising campaign.
A comprehensive description of “engagement” remains elusive, even after almost two decades of use as an industry buzzword.
How your brand can and should speak to this emerging consumer powerhouse.
As part of a plan to diversify their overall media strategy, Verizon shifted budget from TV to online video.
An online car rental company wanted to build awareness of their services, while driving site visits and sign-ups for service information.
Exponential recently conducted several research studies globally to demonstrate the power of interactive video when compared with standard digital ad formats.
Watch Exponential’s four part series on Trusting The Machine in Online Marketing to learn more about audience discovery, targeting and optimization.
VDX was developed with the ultimate purpose of building upon the advantages of television and video ads and enriching them with the benefits of digital advertising — namely, the abilities to target consumers who are most relevant to a brand, and for those consumers to choose to interact with the brand through an immersive video-centric experience.