Questions every marketer should ask their performance partner throughout a campaigns life cycle.
Watch Exponential’s four part series on Trusting The Machine in Online Marketing to learn more about audience discovery, targeting and optimization.
VDX was developed with the ultimate purpose of building upon the advantages of television and video ads and enriching them with the benefits of digital advertising — namely, the abilities to target consumers who are most relevant to a brand, and for those consumers to choose to interact with the brand through an immersive video-centric experience.
At Exponential’s recent Brand Summit, Exponential’s Director of Global Sales Strategy, Tyler Greer, discussed the critical role people play in both understanding data and developing creative campaigns with humans at the heart, translating to meaningful advertising to consumers. Check out the presentation highlights.
At Exponential’s recent Brand Summit, Nicole Liebmann, Head of Mobile – APAC and South Africa, talked about the ways to unlock mobile versatility and campaign success. Learn more and watch highlights of the presentation here.
At Exponential’s recent Australia Brand Summit, we organised a panel of distinguished media representatives to discuss the current opportunities and challenges in the digital media industry.
Building a brand is not an easy feat – growing your brand, cultivating awareness, and earning the trust of customers and clients often requires years and years of hard work to accomplish.
Exponential has partnered up with Mumbrella Bespoke to bring you an exciting three-part podcast series, “The Point Of Connection”. This podcast series dives into the latest hot topics of the digital marketing industry.
In this short guide, we’ve identified some key areas, questions and talking points for any advertiser thinking about adding viewability as a metric to their campaigns.