The Power of Video-Driven Experiences

Whitepapers

To better understand the effectiveness of different digital ad formats, Exponential commissioned research firm EyeSee to evaluate the impact of Exponential’s VDX video ad formats versus standard pre-roll and display ad formats.

Is Viewability Valuable?

Whitepapers

Thanks to advancements in technology, viewability has not only become a popular discussion topic in the industry, it’s also now a (relatively) measurable currency. Exponential has reviewed the popular industry topic and has developed a whitepaper to explore the issue.

Performance Marketer Guide

Guides

Questions every marketer should ask their performance partner throughout a campaigns life cycle.

Microsoft Ethnography Study

Research

Exponential partnered with Microsoft Australia to conduct a qualitative ethnographic study on a 2015 advertising campaign.

Engagement: Not Just a Buzzword

Whitepapers

A comprehensive description of “engagement” remains elusive, even after almost two decades of use as an industry buzzword.

Millennial Moms

Whitepapers

How your brand can and should speak to this emerging consumer powerhouse.

Consumer Journey: Travel Edition

Research

Travel marketers are required to plan successful campaigns across a landscape in which the traveler no longer follows the traditional beaten tracks. The only certainty we have left is that almost every journey starts with a click.

Millennial Financial Trends

Guides

10 fast facts for marketing to a generations tackling adulthood.

An Advertiser’s Guide to Brand Safety

Guides

Building a brand is not an easy feat – growing your brand, cultivating awareness, and earning the trust of customers and clients often requires years and years of hard work to accomplish.

Playbook for Live Events

Guides

View Exponential’s playbook of winning strategies, developed to help brand marketers drive lasting impact and measurable results before, during and after each live event sponsorship.