Touchdown: QSR Gameday Study

Guides, Research

An analysis of how a leading quick-service pizza chain can win sales on gamedays.

Engaging the Newly Engaged

Guides, Research

How eFloral companies can use data to reach engaged couples at the right time and achieve happily-ever-after results.

Audience Insights: Podcast Listeners

Research

Podcasts have experienced a tremendous surge in popularity over the past few years. To better understand the interests and behaviors of podcast listeners, Exponential put its audience-efficient real-time optimization engine to work and uncovered the insights advertisers need to know.

Playbook for Live Events

Guides

View Exponential’s playbook of winning strategies, developed to help brand marketers drive lasting impact and measurable results before, during and after each live event sponsorship.

An Advertiser’s Guide to Brand Safety

Guides

Building a brand is not an easy feat – growing your brand, cultivating awareness, and earning the trust of customers and clients often requires years and years of hard work to accomplish.

Millennial Financial Trends

Guides

10 fast facts for marketing to a generations tackling adulthood.

Consumer Journey: Travel Edition

Research

Travel marketers are required to plan successful campaigns across a landscape in which the traveler no longer follows the traditional beaten tracks. The only certainty we have left is that almost every journey starts with a click.

Millennial Moms

Whitepapers

How your brand can and should speak to this emerging consumer powerhouse.

Engagement: Not Just a Buzzword

Whitepapers

A comprehensive description of “engagement” remains elusive, even after almost two decades of use as an industry buzzword.

Microsoft Ethnography Study

Research

Exponential partnered with Microsoft Australia to conduct a qualitative ethnographic study on a 2015 advertising campaign.

Performance Marketer Guide

Guides

Questions every marketer should ask their performance partner throughout a campaigns life cycle.

Is Viewability Valuable?

Whitepapers

Thanks to advancements in technology, viewability has not only become a popular discussion topic in the industry, it’s also now a (relatively) measurable currency. Exponential has reviewed the popular industry topic and has developed a whitepaper to explore the issue.

The Power of Video-Driven Experiences

Whitepapers

To better understand the effectiveness of different digital ad formats, Exponential commissioned research firm EyeSee to evaluate the impact of Exponential’s VDX video ad formats versus standard pre-roll and display ad formats.