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Digital Advertising Outside the Google and Facebook Duopoly

As Google and Facebook are projected to account for over half the share of US digital ad revenue this year, what does this mean for the digital advertising ecosystem and all the players within it? eMarketer’s recent report, “Beyond the Duopoly: Exploring Digital Advertising Outside Google and Facebook“, dives into the dynamics of US digital advertising/marketing entities outside Facebook of Google, and explores what other platforms and publishers offer to meet the needs of advertisers.

An Advertiser’s Guide to Brand Safety

Imagine this scenario: You’ve worked hard on building a brand – either yours or your client’s – grown it over years and years, increased brand awareness, and done so with flourishing sales, too.

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