Performance Marketer Guide

Guide

Questions every marketer should ask their performance partner throughout a campaigns life cycle.

Microsoft Ethnography Study

Research

Exponential partnered with Microsoft Australia to conduct a qualitative ethnographic study on a 2015 advertising campaign.

Engagement: Not Just a Buzzword

Whitepaper

A comprehensive description of “engagement” remains elusive, even after almost two decades of use as an industry buzzword.

Millennial Moms

Whitepaper

How your brand can and should speak to this emerging consumer powerhouse.

Verizon

Case Studies

As part of a plan to diversify their overall media strategy, Verizon shifted budget from TV to online video.

ZipCar

Case Studies

An online car rental company wanted to build awareness of their services, while driving site visits and sign-ups for service information.

Exponential Webinar

Webinars

Exponential recently conducted several research studies globally to demonstrate the power of interactive video when compared with standard digital ad formats.

Trusting The Machine in Online Marketing

Videos

Watch Exponential’s four part series on Trusting The Machine in Online Marketing to learn more about audience discovery, targeting and optimization.