On average, advertisers spent more than $9 million annually for their brand’s digital video advertising in 2017, a 67 percent increase from 2015, according to the IAB Video Ad Spend Study. Video also represents more than 50 percent of advertisers’ digital/mobile ad spending. But are these campaigns performing as best as they can? What are the components of a great video campaign that reaches the right audiences and actually produces results?

We have pulled together a full guide, from A to Z, of what you need to know to deliver better video advertising for your brand.  Click on the letters or the arrows to scroll through your complete A to Z guide or download the full guide below.

Now that you are video literate, you can deliver the winning video campaigns you’ve always dreamed of. Ensure your successes are always as easy as A-B-C – just fill out the form to download the full guide.