Learn why marketers should care about audience discovery and how trusting the machine can help make better marketing decisions.

In part one of our four part series on Trusting The Machine in Online Marketing we look at:

  • What audience discovery is and why marketers should care
  • What online audiences are
  • What audience evaluation is
  • Why marketers need to go beyond marketing intuition
  • Why we need to trust the machines to find gold

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