Karen Cassel

Vice President and General Manager - Performance Marketing
LeadGenuity and FullTango

Karen leads Exponential’s performance marketing businesses. She brings nearly 20 years of business experience having held positions responsible for corporate strategy, consumer product marketing, branding, online marketing and operations. Most recently, Karen was COO of Tagged.com, a rapidly growing Web 2.0 social networking site. Previously, Karen was Senior Director at QuinStreet where she successfully led the company’s post-secondary education vertical. She has also held positions as VP of Marketing for an e-tailer of fine art prints and a software development company recently purchased by Hyperion. Karen started her career as an actuary for John Hancock Financial Services.

Karen received a BS in Mathematics from Tufts University and an MBA from Stanford Graduate School of Business.

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