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The Power of Video-Driven Experiences

what attention, emotion and perception

can tell us about good advertising

Microsoft Ethnography Study

Microsoft partners with Exponential in a

research study where people were exposed to

Exponential’s VDX interactive pre-roll ad

and a standard pre-roll ad

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Are we missing the point with online ad viewability?

As covered in Decision Marketing Viewability is still a divisive subject within the ad tech industry, but while the benefit of a viewability goal to advertisers is that it ensures their ad has appeared to a user, it doesn’t determine whether that user engaged with it and whether that user is your target audience.

Bryan Melmed in MediaPost: “The Emerging Trump Republican Voter Profile”

What can voter data tell us about the changing demographics within the Republic Party? In his article titled “The Emerging Trump Republican Voter Profile”, Philip Rosenstein, MediaPost Editor of the Marketing Politics Daily newsletter and author of the Red, White & Blog column, talks with Exponential’s Bryan Melmed, VP of Insights Services, about the shifting nature of the Republican voter profile and what this means for political marketers.

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