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Microsoft Ethnography Study

Microsoft partners with Exponential in a

research study where people were exposed to

Exponential’s VDX interactive pre-roll ad

and a standard pre-roll ad

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Targeting vs. Optimization (Part 3 of “Trusting The Machine”)

What benefits can automated audience targeting provide over manual techniques? Part 3 of Exponential’s “Trusting The Machine in Online Marketing” series reveals how automating the optimization process can help online marketers navigate complex profiles and more effectively value users as individuals.

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