Strategy

Exponential employed four key targeting solutions to ensure the ideal audience was reached: advanced demographic and geographic targeting to reach the brand’s core prospects of urban adults 18+ who reside in New York City, as well as vertical and contextual targeting to reach users actively looking at relevant automotive, entertainment, lifestyle and sport content. In addition, Instream implemented a Vizu brand study to measure brand lift and awareness. To drive site visits and sign-ups for service information, Exponential ran a custom Interactive Overlay unit and a 15 second Standard Pre-Roll.

Results

The powerful combination if advanced targeting, high-performing units and engaging content positively impacted site traffic and helped increase awareness of the company’s online services.

3.01%
CTR

In-stream

1.82%
CTR

Entertainment content

$.63
eCPC

In-stream

24.2%
Brand lift

Standard Pre-Roll 3X the average lift in category