The Ad Choices programme is an industry initiative which aims to provide Internet users with appropriate information at the point of advertising delivery. Full information on the use of the Ad Choices icon can be found at http://www.youradchoices.com/.
The Ad Choices icon is part of the DAA’s Self-Regulatory Principles and the DAAC’s Principles. Exponential is a signatory to these self-regulatory initiatives.
You can opt out of being behaviorally targeted by Exponential and other companies employing online advertising via the Digital Advertising Alliance, NAI’s opt-out mechanism or the DAAC’s Opt-out tool.