Adotas has featured our own Bryan Melmed, Vice President, Insights Services, in an article on how to achieve true audience engagement. http://www.adotas.com/2015/09/video-creates-ad-engagement-that-matters/

Digital Advertising Provider Announces Viewability Solution, Proprietary Pricing Model to Drive Ad Engagement EMERYVILLE, CA (September 9, 2015) – Exponential Interactive, one of the largest leading global providers of digital advertising solutions, reaching more than 600 million users each month, today announced a 100 percent viewability guarantee for its proprietary, scalable video ad formats, VDX.…

Whitepaper to provide tangible tips for driving ‘active attention’ amongst consumers EMERYVILLE, CA (August 25, 2015) – Exponential Interactive, one of the largest leading global providers of digital advertising solutions, reaching more than 600 million users each month, today released their whitepaper that discusses the significance of ‘engagement’ – and why the lack of understanding…

Exponential unveils ‘VDX’, a first look at scalable video formats producing ad experiences aimed to drive deeper, authentic audience engagement EMERYVILLE, CA (April 22, 2015) – Exponential Interactive, one of the largest leading global providers of digital advertising solutions, reaching more than 600 million users each month, today announced the launch of their proprietary, scalable…

Leader in advertising intelligence and engagement monetizes in-app inventory for leading foreign currency and rate exchange resource EMERYVILLE, CA (November 12, 2014) – Exponential Interactive, the global provider of advertising intelligence and digital media solutions, today announced an expansion of their exclusive partnership with online foreign currency and rate exchange resource XE.com, enabling XE to…

New research provides marketing insights to help brands connect and engage Millennial Moms EMERYVILLE, CA (October 9, 2014) – Exponential Interactive, the global provider of advertising intelligence and digital media solutions, today announced the results of its “Marketing to Millennial Mothers” study which identifies specific behaviors, interests and trends of modern moms ages 18-32 to…

Firefly Video’s ‘Blaze’, Adotube’s ‘Ad Engage’ and Appsnack’s ‘Video Snackbar’ bring the best of video and TV advertising content to engagement units across display, video and mobile. EMERYVILLE, CA, (July 30, 2014) – Exponential Interactive, the global provider of advertising intelligence and digital media solutions has launched a range of video-enabled engagement ad formats through…

Adotas has featured our own Scott Kellstedt, general manager, Appsnack, and his byline on three ways advertisers should leverage mobile ad networks. Check out the Adotas article. Can ad networks really be ace players in the mobile space? While buyers and sellers alike are busy navigating the mobile ecosystem, mobile ad networks are facing a…

Exponential’s our own Senior Director of Insights Services, Bryan Melmed, is now featured in AdWeek discussing hidden marketing and advertising opportunities behind soccer in the United States. In the article, Bryan covers our audience insights data (garnered from the e-X Advertising Intelligence Platform) on soccer enthusiasts, and how those insights reveal a rapidly growing fan…

Check out the Advertising Age article. Big Data Is Great, But Marketing Still Needs the Human Touch There is no doubt that data has fundamentally changed the nature of marketing. Not only are we able to target audiences with increasing precision, but the shift to data-driven methods has transformed our ability to understand consumers. We…

By Tyler Greer, Director of sales, Australia & New Zealand, AdoTube The recent arrival of Nielsen Online Campaign Ratings (OCR) tracking across digital video is steering digital video down a path that more strongly reflects TV buying models. How publishers and networks respond will be interesting. Sure, taking traditional gross rating point (GRP) thinking into…

Check out the MediaPost placement. Or read the full article below: Publishers: Five Tips To Keep Zombie Bots At Bay Whether you’re in advertising or publishing, scale is the Holy Grail. In a digital environment, dollars and cents really mean clicks and impressions, or traffic to your site. But traffic quality is quietly being degraded…

Exponential-owned performance display provider unveils Audience Efficient Real-time Optimization (AERO). New technology applies transparent behavioral audience modeling directly to ad decisioning for the first time; increases campaign performance by an average of 24 percent.

VP of product strategy and operations promoted to help activate advertising intelligence and digital media solutions across media and device. Exponential Interactive, the global provider of advertising intelligence and digital media solutions, has promoted VP of product strategy and operations, Doug Conely, to the position of chief strategy officer. In his new role, Conely will…

Exponential Interactive (www.exponential.com), the leading global provider of advertising intelligence and digital media solutions, today announced that it has appointed six regional vice presidents of sales throughout the United States as a result of the continued nationwide demand for its offerings and services across display, video and mobile. The new executives will report to Exponential’s…

Publisher case study shows cross-platform optimization a ‘must’ in online display cross-device operations. Emeryville, CA, December 9th 2013 In partnership with global provider of advertising intelligence and media solutions, Exponential Interactive, online foreign currency and rate exchange resource, XE.com, saw an unprecedented 256 percent increase in online advertising revenue after implementing the Expo9 publisher platform.…

McKoy sets his sights on continued growth for Exponential, bringing more than 15 years of digital industry experience to the table. Emeryville, Calif. – October 29, 2013 – Exponential Interactive, the global provider of advertising intelligence and digital media solutions, today announced John McKoy as Chief Revenue Officer. Formerly the managing director of Asia-Pacific, McKoy…

NEW YORK, NY —September 12, 2013 — AdoTube, the Exponential-owned in-stream advertising specialist, today announced it will offer select customers the option to run its superior in-stream ad units on any media network or publisher at no additional cost. The business decision reflects a booming industry demand for ad transparency, standardization and affordability, according to…

Appsnack, in collaboration with Richards Group, selected as chosen few based on strong performance of Ulta beauty campaign that exceeded benchmarks by 400% Emeryville, Calif., (September 10, 2013) – Appsnack, the Exponential-owned mobile advertising provider that launched a year ago, today announced the company was selected as a finalist for “Best Mobile Branding Campaign” and…

HONG KONG, ASIA – August 14, 2013 – Exponential Interactive, the global provider of advertising intelligence and digital media solutions to brand advertisers, today announced the appointment of Jason Tsang as business director, Hong Kong. Jason joins Exponential with a wealth of sales experience including five years in online media. He has previously held the…

Leading digital advertising company expands global presence; introduces new mobile and in-stream video solutions to Latin American market Mexico City, Mexico – July 31, 2013 – Exponential, the global provider of advertising intelligence and digital media solutions, today announced the launch of its mobile and in-stream video divisions across Latin America. With the launch of…

Findings reveal size, device and type of media play significant role combating banner blindness Emeryville, Calif., (July 17, 2013) – Appsnack, the Exponential-owned mobile advertising provider, today released its trend report, aggregating Q1 mobile results globally from 37 various advertisers and more than 12 verticals. The results indicate mobile marketing success metrics are dependent on…

Display, video and mobile campaign generates more than 65,000 consumer interactions with new Renault Clio Madrid, Spain – 3 June, 2013 Renault has chosen Exponential, a global provider of advertising intelligence and digital media solutions to brand advertisers, to deliver a cross-digital campaign aimed at driving consideration of the new Clio. The campaign, which ran…

Bangkok, June 18, 2013 – Exponential Interactive, the global provider of advertising intelligence and digital media solutions to brand advertisers, has announced Sapanna Pitisookdanont (popularly known as Nan) as business director, Thailand. Nan will be reporting to Kelvin Tan, country manager, Exponential for Malaysia, Thailand and Hong Kong. At Exponential, she will be responsible for…

For the first time, Exponential Interactive will be partnering with the Cannes Lions Festival of Creativity. The festival, celebrating its 60th birthday this year, will see over 12,000 delegates from around the world gather to discuss and celebrate some of the best advertising from all disciplines across the world. Exponential will have a strong presence…

Appsnack, the Exponential-owned mobile advertising provider that launched less than a year ago, today announced the company was selected as winner and recipient of the 2013 “Next Big Digital Start-up” award from the San Francisco Bay Area Innovation Group, known as sfBIG.

Exponential is delighted to announce its partnership with the Festival of Media taking place in Montreux Switzerland. Exponential, as tweet wall sponsor, will be showcasing its data around brands and topics running throughout the conference schedule. In addition, Doug Conely, VP product strategy and operations, will be hosting a showcase theatre session around how data…

AdoTube, the Exponential-owned in-stream advertising specialist, today announced the release of its 2012 Global Format Index, which showcases data from more than 9,500 campaigns and nearly 13.5 billion impressions. The research shows that interactive pre-rolls not only drove the highest click-through rates (CTR), but also demonstrated a significant increase in engagement rates over the previous…

Welcome to the premier edition of the Exponential publisher newsletter. In the coming months, our newsletter will be a helpful resource for our publisher partners. We will offer insights into the many exciting projects we are working on, as well as updating you on developments in the industry and providing advance notice on upcoming monetization…

Appsnack, the Exponential-owned mobile advertising provider that launched less than a year ago, today announced that the company was selected as a finalist for the “Next Big Digital Start-up” award from the San Francisco Bay Area Innovation Group, known as sfBIG. The young division is being recognized for its advanced, high-impact advertising technology and engaging…

Already proven to exceed industry CTR benchmarks in other markets, Exponential SA offers AdoTube from today.

New talent joins Appsnack to help expand mobile marketing solutions and drive brand adoption of app-like marketing experiences.

São Paulo, BRAZIL – March 25, 2013 – Exponential Interactive, the global provider of advertising intelligence and digital media solutions, today announced Ricardo Novaes as country manager, Brazil. Novaes is primarily responsible for delivering innovative digital marketing solutions in the growing Latin American marketplace. Novaes joins Exponential with 13 plus years in the online media…

Exponential Interactive, the global provider of advertising intelligence and digital media solutions, today relaunched its brand engagement video advertising solution Firefly Video. The launch includes two new ad units, Glow and Illuminate, which are designed specifically to drive consumers to actively choose to watch a brand’s video content. Campaigns using the new Glow unit have…