Mazda is the first advertiser to use Exponential’s Video-Driven Experience (VDX) Content Amplifier, which delivers high engagement and favorable brand perception during digital promotion for Mazda CX-5

EMERYVILLE, Calif – Exponential Interactive, one of the largest digital advertising companies reaching more than 700 million users monthly, has released a new video solution that can be held accountable to performance metrics as measured by last-view or other performance attribution models. VDX Connect allows brands to reach consumers with interactive video messaging at scale…

Recognized for combatting ad fraud with Certified Against Fraud Seal EMERYVILLE, Calif - (November 1, 2017) – Exponential Interactive, one of the largest digital advertising companies globally reaching over 700 million users monthly, has been accredited by the Trustworthy Accountability Group (TAG) with its “Certified Against Fraud” Seal. The accreditation follows TAG’s ‘Certified Against Fraud’…

Automotive media company TEN and digital advertising company Exponential Interactive are partnering for a new type of video ad that incorporates curated content from TEN.

The fact that transparency has become a requirement is an indication that clients haven’t set up a competitive environment where multiple players are competing to drive results for their brand. A highly competitive environment should be the requirement, with transparency delivered as an add-on. Still, this platform is a step in the right direction.

Insights based on geo-behavioral data allow marketers to more accurately reach target audiences and evaluate campaigns.

I am often asked these days about our stance on transparency – the subject comes up in RFPs and has become the subject du jour in the same way as engagement, attribution and viewability.

Exponential is one of the largest CPM advertising networks known for their huge customer base and premium quality ads…the network is brand safe and the innovative ad platform delivers a great ad experience to the right audience. Exponential ads drive a good user engagement and action. Top 10 CPM Ad Networks in 2017 For most of…

Es ist jedenfalls ein gutes Beispiels, wie Werbung in Zukunft sich verändern könnte. Wer seine Webcam künftig aktiviert hat und Werbung zulässt, könnte schon bald mittels einer Trackings-Technologie passgenaue Werbung erhalten. Dank Augmentd Reality wird die Kopf- und Gesichtsform des Nutzers direkt gemessen und via eines Face-Filters dann virtuelle Objekte wie beispielsweise Brillen, Mützen, Helme oder Hüte in das Originalbild zu überblenden.

Exponential recognized for its data report on Republican primary voters by the sfBIG panel of judges We are excited to announce that Exponential has been named a finalist for sfBIG’s BIG Star Award in the category of “Best Use of BIG Data.” The submission for this category included an audience insights brief on which celebrities and musicians…

Eye tracking and facial coding technology measure emotional, physical reactions to interactive ads EMERYVILLE, CA (April 13, 2016) – Exponential Interactive, one of the largest leading global providers of digital advertising solutions, reaching more than 700 million users each month, has released its study titled The Power of Video-Driven Experiences: What Attention, Emotion and Perception…

Interaktive Videowerbeformate rufen wesentlich mehr Reaktionen bei Betrachtern hervor als Standardbanner bzw. Pre-Roll-Werbespots, zu diesem Ergebnis kommt zumindest die Studie ‘The Power of Video-Driven Experiences: Was Aufmerksamkeit, Emotion und Wahrnehmung über gute Werbung erzählen’, die jetzt Exponential Interactive vorgestellt hat, ein Anbieter von digitalen Werbelösungen. Exponential beauftragte dafür das Marktforschungsunternehmen EyeSee mit der Untersuchung der Werbewirkung von interaktiven Videoformaten.

Former General Manager of Video Promoted to New Leadership Role EMERYVILLE, CA – April 5, 2016 - Exponential Interactive, one of the largest leading global providers of digital advertising solutions reaching more than 700 million users each month, has appointed Ittai Shiu to the position of Vice President Creative Strategy, a new role. Shiu, previously…

Die zugrunde liegende AERO-Technologie steigert die Leistung von Online-Kampagnen um durchschnittlich 24 Prozent

Applies interest-based audience modelling directly to ad decisions; increases campaign performance by an average of 24 percent 23 March 2016 – Exponential Interactive today announced the expansion of its brand performance offering into new markets across the EMENA region. Exponential’s performance offering is enhanced by AERO, an innovative algorithm that transforms the performance of online campaigns…

For the past three years, digital advertising firm Exponential has correctly predicted the winner of the Best Picture Oscar at the Academy Awards using a model built from its treasure chest of big data on consumers. That would be interesting in most years to film nerds like me. But it’s particularly interesting this year, as the…

Exponential Interaktive, ein globaler Anbieter von digitalen Werbetechnologien und Kreationen sagt basierend auf einer Analyse seiner firmeneigenen Internetnutzerprofile, bereits voraus, dass der Titel „Best Picture“ 2016 an „The Big Short“ gehen wird. Exponential kann eine exzellente Trefferquote bei der Vorhersage des Siegers in der Kategorie „Bester Film“ vorweisen. Bereits in den Jahren 2015 (Birdman), 2014 (12 Years A Slave) und 2013 (Argo) traf Exponential mit seiner Prognose ins Schwarze.

Former APAC Marketing Director promoted to new global role EMERYVILLE, CA - Exponential Interactive, one of the largest leading global providers of digital advertising solutions reaching more than 700 million users each month, has appointed Jessica Batt to the position of Global Marketing Director.  Jessica, previously Marketing Director APAC, joins the Global Leadership Team to…

London – January 2016 – Jon Hewson has been appointed as UK Sales Director at digital advertising solutions company, Exponential Interactive, to strengthen its sales infrastructure as it rolls out its new programmatic offerings in 2016. Hewson joins from VisualDNA where he developed their commercial proposition into a market-leading programmatic data source. He will run…

München/London, den 27 Januar 2016. Stefan Kuhlmann (46) ist seit 1. Januar neuer Managing Director DACH von  Exponential Interactive. Das Unternehmen ist  mit über 706 Millionen Nutzern jeden Monat, einer der weltweit größten Anbieter für digitale Werbelösungen und Technologien. In seiner neuen Funktion wird Kuhlmann in Zusammenarbeit mit seinem Team das Wachstum von Exponential im deutschsprachigen…

Stefan Kuhlmann (46) ist seit 1. Januar 2016 neuer Managing Director DACH von Exponential Interactive.

Exponential Interactive, one of the largest leading global providers of digital advertising solutions, reaching more than 700 million users each month, today announced the appointment of Luke Donkin as Commercial Director, Australia and New Zealand.

Stefan Kuhlmann, 46, ist seit 1. Januar 2016 neuer Managing Director DACH des Werbetechnologieunternehmens Exponential Interactive.

Flipkart to be the first advertiser in India to use Exponential’s new proprietary VDX ad formats Delhi, India: 15 October 2015 – Exponential Interactive is involved with Flipkart’s Big Billion Day sale that is currently sweeping India to celebrate the festive season. Flipkart, one of the largest e-commerce advertisers in India, has been using Exponential’s…

Bangkok, Thailand (October 14th, 2015) – Exponential Interactive, one of the largest global providers of digital advertising solutions, today announced the appointment of Aimme Pancharee Sitthisenee as Sales Director, Thailand, a move to strengthen the organisation’s presence in Southeast Asia. With a reach of over 7.8 million unique visitors per month*, Aimme will lead the…

Exponential Interactive, one of the largest leading global providers of digital advertising solutions, today announced the appointment of Gerard Lechau as Commercial Director, Southeast Asia and North Asia, effective 1st October 2015.