A consumer’s path to purchase is complex
Today’s consumers have shifted their usage and consumption patterns towards digital media channels and across multiple devices and platforms.
These individuals are actively engaged and have grown-up researching and gathering information online.
Even though the way content consumption has evolved, the fundamental requirements that advertisers have of media providers remain the same. They need:
At Exponential, we enable advertisers and brands to drive real audience engagement across all of the interactive environments that consumers are embracing today – desktop, smartphone and tablet. Our platform fuses one of the largest digital media footprints and proprietary data with user-centric ad formats designed to drive engagement and action.
Creativity and audience insights form the foundation on which we build smarter, more relevant solutions.
