HONG KONG, ASIA – August 14, 2013 – Exponential Interactive, the global provider of advertising intelligence and digital media solutions to brand advertisers, today announced the appointment of Jason Tsang as business director, Hong Kong.

Jason joins Exponential with a wealth of sales experience including five years in online media. He has previously held the position of media sales and partnerships manager for Travelocity Asia / Zuji, working across travel and non-travel clients in Hong Kong, China and Taiwan. Jason was also previously the media sales team director at Aktiv Digital, successfully growing their digital media advertising business in Hong Kong for corporate clients and advertising agencies.

Jason will be responsible for Exponential’s business operations in Hong Kong. With his extensive sales strategy experience in the media industry, he will now lead the region to deliver growth across the company’s direct and agency clients.

Welcoming Jason to the Exponential team Kelvin Tan, country manager, Malaysia, Thailand and Hong Kong, said: “We are extremely pleased to welcome Jason to Exponential. His forward-thinking brand knowledge and cross-channel marketing expertise will continue to push us toward building a strong presence in Hong Kong’s dynamic market.”

“Exponential’s positioning, market leadership and direction makes it a very exciting place to be and I am delighted to be a part it,” said Tsang. “I am confident that Exponential will continue its strong progression with its solutions for advertisers to engage and connect with their target audiences across media and device”.