VP of product strategy and operations promoted to help activate advertising intelligence and digital media solutions across media and device.

Exponential Interactive, the global provider of advertising intelligence and digital media solutions, has promoted VP of product strategy and operations, Doug Conely, to the position of chief strategy officer.

In his new role, Conely will be responsible for helping to shape the company’s go-to-market strategy as the owner of product strategy and operations. He continues as a member of Exponential’s executive management team alongside CEO and founder Dilip DaSilva, CFO John Rettig, CRO John McKoy, CMO Philip Buxton and Steve Jones, chief strategy and operations officer at Adotube, the in-stream video advertising business that Exponential acquired in 2012.

DaSilva commented: “Doug has played an increasingly significant role as we’ve streamlined our messaging, products and operations across our media divisions. He has taken on increased responsibility for our go-to-market strategy and the operational side of our products. Meanwhile, his insights team has collaborated with marketing to significantly increase the visibility of our data and intelligence.”

Conely said: “We build our own technology at Exponential so one of my main tasks is to ensure my team works closely with our engineers to ensure we focus on creating products that continue to help advertisers and publishers be more effective in digital advertising.”

Prior to Exponential, Conely worked as a strategy consultant and investment banker before joining Yahoo’s European Strategy and mergers and acquisitions team. During his four years at Yahoo, he became increasingly involved in its display advertising strategy and led the integration of behavioral ad network Bluelithium in Europe. He then moved into ad product strategy where he was responsible for behavioral targeting and building Yahoo’s data partnership with Nectar. He has a Masters in Engineering from Cambridge University.

Conely will continue to be based in Exponential’s London office.