Exponential

Pages are scanned daily according to traffic priority. Our proprietary page-level contextualisation technology then categorises these pages, assessing the safety of the content. In the event a page is deemed to be an unsafe brand environment, Exponential will not serve an ad.

• Each unknown page is downloaded and evaluated using syntactic and semantic analysis and link structure to determine the specific topic of the page.
• Any page that has questionable content is marked unsafe and is removed from the network

Because we know the URL of each page on which we serve ads, we also know with 100% certainty the domain of the site.

• When we partner with a publisher, we manually vet and approve each domain.
• If a publisher places our tags on an unapproved domain, our system will prevent an ad from serving on that domain.
• As a result, ads will only run on domains that have passed our stringent publisher approval process and where we can 100% verify the domain of the page.

Leveraging our direct publisher relationships, we only serve ads where we can verify the URL of the page with 100% certainty.

• We generate unique, encrypted ad tags for every device/browser that contain code to ensure that they cannot be tampered with.
• Our ad tag technology prevents unwanted fraudulent inventory that is generated when bad actors hide the actual page URL inside multiple frames.