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New Exponential-Powered Digital Video Product Integrates Content from Motor Trend Group, Increases User Interaction with Mazda Creative Ad Unit
Mazda is the first advertiser to use Exponential’s Video-Driven Experience (VDX) Content Amplifier, which delivers high engagement and favorable brand perception during digital promotion for Mazda CX-5
read moreExponential Unveils New Performance -Based Video Solution: VDX Connect
Where we are today with machine learning
The challenges and Opportunities of Machine Learning
Exponential Unveils New Performance-Based Video Solution: VDX Connect
EMERYVILLE, Calif – Exponential Interactive, one of the largest digital advertising companies reaching more than 700 million users monthly, has released a new video solution that can be held accountable to performance metrics as measured by last-view or other performance attribution models. VDX Connect allows brands to reach consumers with interactive video messaging at scale…
read moreWhat has your data done for you lately?
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Mobile and rich media is a match made in heaven so why aren’t marketers taking advantage?
Mobile and rich media is a match made in heaven so why aren’t marketers taking advantage?
Four ways to get better mobile ads
Exponential Receives New Accreditation by the Trustworthy Accountability Group
Recognized for combatting ad fraud with Certified Against Fraud Seal EMERYVILLE, Calif - (November 1, 2017) – Exponential Interactive, one of the largest digital advertising companies globally reaching over 700 million users monthly, has been accredited by the Trustworthy Accountability Group (TAG) with its “Certified Against Fraud” Seal. The accreditation follows TAG’s ‘Certified Against Fraud’…
read moreTEN, Exponential Partner For Curated Video Content Ads
Automotive media company TEN and digital advertising company Exponential Interactive are partnering for a new type of video ad that incorporates curated content from TEN.
read moreExponential’s CEO Dilip DaSilva featured in MediaPost
The fact that transparency has become a requirement is an indication that clients haven’t set up a competitive environment where multiple players are competing to drive results for their brand. A highly competitive environment should be the requirement, with transparency delivered as an add-on. Still, this platform is a step in the right direction.
read moreExponential Taps Offline Location Data via Partnership with Cuebiq
Insights based on geo-behavioral data allow marketers to more accurately reach target audiences and evaluate campaigns.
read moreExponential’s Tim Sleath featured on Marketing Tech News: Solving Transparency
I am often asked these days about our stance on transparency – the subject comes up in RFPs and has become the subject du jour in the same way as engagement, attribution and viewability.
read moreExponential listed #1 on AllAdsNetwork’s Top 10 CMP Ad Networks 2017
Exponential is one of the largest CPM advertising networks known for their huge customer base and premium quality ads…the network is brand safe and the innovative ad platform delivers a great ad experience to the right audience. Exponential ads drive a good user engagement and action. Top 10 CPM Ad Networks in 2017 For most of…
read moreExponential Launches Face Filter AR Ad Unit
Digital ad company Exponential Interactive has launched a Face Filter ad unit with AR (Augmented Reality) functionality.
read moreInside Events: Exponential’s EMENA Brand Summit 2016
Advertising intelligence and digital media solutions provider, Exponential, led their annual 2016 EMENA Brand Summit in picturesque Ischia in Italy last week. The two day event provided a unique learning experience, offering the select few of industry experts in attendance with insights from thought- provoking speakers and game-changing thinkers within the digital media industry.
read moreExponential announces EMENA HR Director
Exponential has hired an EMENA HR Director. Sarah Innes joins the firm from London Bridge Hospital. She has also worked for Hospital Corporation America, the world’s biggest private hospital group.
read moreThe Triple Threat Of Ad Blocking, Viewability & Fraud
The everyday challenges of marketers are constantly changing – from the introduction of new technologies to the shifting habits of consumers. Yet, there are some major challenges that have been sticking around and including viewability, fraud and ad blocking. How can marketers adapt? Viewability Viewability is mainly a question of pricing. The tools marketers can…
read moreExponential Interactive Named Finalist for sfBIG’s BIG Star Award
Exponential recognized for its data report on Republican primary voters by the sfBIG panel of judges We are excited to announce that Exponential has been named a finalist for sfBIG’s BIG Star Award in the category of “Best Use of BIG Data.” The submission for this category included an audience insights brief on which celebrities and musicians…
read moreExponential Study Finds Interactive Video Units Outperform Standard Banner, Pre-roll Ads
Eye tracking and facial coding technology measure emotional, physical reactions to interactive ads EMERYVILLE, CA (April 13, 2016) – Exponential Interactive, one of the largest leading global providers of digital advertising solutions, reaching more than 700 million users each month, has released its study titled The Power of Video-Driven Experiences: What Attention, Emotion and Perception…
read moreExponential Interactive Appoints Ittai Shiu as Vice President Creative Strategy
Former General Manager of Video Promoted to New Leadership Role EMERYVILLE, CA – April 5, 2016 - Exponential Interactive, one of the largest leading global providers of digital advertising solutions reaching more than 700 million users each month, has appointed Ittai Shiu to the position of Vice President Creative Strategy, a new role. Shiu, previously…
read moreExponential launches AERO technology in EMENA
Exponential have announced the expansion of its brand performance offering into new markets across the EMENA region. Exponential’s performance offering is enhanced by AERO, an innovative algorithm that transforms the performance of online campaigns by optimising them in real-time using transparent interest-based audience models.
read moreExponential launches performance offering in EMENA using AERO technology to transform online campaign performance
Applies interest-based audience modelling directly to ad decisions; increases campaign performance by an average of 24 percent 23 March 2016 – Exponential Interactive today announced the expansion of its brand performance offering into new markets across the EMENA region. Exponential’s performance offering is enhanced by AERO, an innovative algorithm that transforms the performance of online campaigns…
read moreExponential’s Oscars Prediction Data Featured in VentureBeat
For the past three years, digital advertising firm Exponential has correctly predicted the winner of the Best Picture Oscar at the Academy Awards using a model built from its treasure chest of big data on consumers. That would be interesting in most years to film nerds like me. But it’s particularly interesting this year, as the…
read moreThe Big Short to win Oscar, indepth analysis shows
A digital marketing company which has used predictive modelling to successfully forecast the past three Best Picture Oscar winners is staking its reputation once again on this year’s winner, while claiming its system would be highly beneficial to brand owners.
read moreExponential Interactive Appoints Jessica Batt as New Global Marketing Director
Former APAC Marketing Director promoted to new global role EMERYVILLE, CA - Exponential Interactive, one of the largest leading global providers of digital advertising solutions reaching more than 700 million users each month, has appointed Jessica Batt to the position of Global Marketing Director. Jessica, previously Marketing Director APAC, joins the Global Leadership Team to…
read moreExponential hires VisualDNA exec to drive programmatic growth
London – January 2016 – Jon Hewson has been appointed as UK Sales Director at digital advertising solutions company, Exponential Interactive, to strengthen its sales infrastructure as it rolls out its new programmatic offerings in 2016. Hewson joins from VisualDNA where he developed their commercial proposition into a market-leading programmatic data source. He will run…
read moreExponential Appoints Luke Donkin as Commercial Director, Australia and New Zealand
Exponential Interactive, one of the largest leading global providers of digital advertising solutions, reaching more than 700 million users each month, today announced the appointment of Luke Donkin as Commercial Director, Australia and New Zealand.
read moreExponential partners with Flipkart for the Big Billion Day sale in India
Flipkart to be the first advertiser in India to use Exponential’s new proprietary VDX ad formats Delhi, India: 15 October 2015 – Exponential Interactive is involved with Flipkart’s Big Billion Day sale that is currently sweeping India to celebrate the festive season. Flipkart, one of the largest e-commerce advertisers in India, has been using Exponential’s…
read moreExponential Interactive Strengthens Footprint In Thailand With Increased Investment In Talent And Digital Solutions
Bangkok, Thailand (October 14th, 2015) – Exponential Interactive, one of the largest global providers of digital advertising solutions, today announced the appointment of Aimme Pancharee Sitthisenee as Sales Director, Thailand, a move to strengthen the organisation’s presence in Southeast Asia. With a reach of over 7.8 million unique visitors per month*, Aimme will lead the…
read moreExponential Appoints Gerard Lechau as new Commercial Director
Exponential Interactive, one of the largest leading global providers of digital advertising solutions, today announced the appointment of Gerard Lechau as Commercial Director, Southeast Asia and North Asia, effective 1st October 2015.
read moreAdotas Features Exponential’s Bryan Melmed: How Engagement Drives Video Advertising
Adotas has featured our own Bryan Melmed, Vice President, Insights Services, in an article on how to achieve true audience engagement. http://www.adotas.com/2015/09/video-creates-ad-engagement-that-matters/
read moreExponential Interactive Partners with MOAT to Guarantee 100 Percent Viewability Through VDX Video Ad Formats
Digital Advertising Provider Announces Viewability Solution, Proprietary Pricing Model to Drive Ad Engagement EMERYVILLE, CA (September 9, 2015) – Exponential Interactive, one of the largest leading global providers of digital advertising solutions, reaching more than 600 million users each month, today announced a 100 percent viewability guarantee for its proprietary, scalable video ad formats, VDX.…
read moreExponential releases insight on defining, applying and measuring ‘engagement’ for brands and advertisers in latest whitepaper
Whitepaper to provide tangible tips for driving ‘active attention’ amongst consumers EMERYVILLE, CA (August 25, 2015) – Exponential Interactive, one of the largest leading global providers of digital advertising solutions, reaching more than 600 million users each month, today released their whitepaper that discusses the significance of ‘engagement’ – and why the lack of understanding…
read moreExponential launches proprietary video formats to provide single brand experience across multiple screens
Exponential unveils ‘VDX’, a first look at scalable video formats producing ad experiences aimed to drive deeper, authentic audience engagement EMERYVILLE, CA (April 22, 2015) – Exponential Interactive, one of the largest leading global providers of digital advertising solutions, reaching more than 600 million users each month, today announced the launch of their proprietary, scalable…
read moreExponential and XE.com announce two-year exclusive partnership for mobile web, in-app monetization
Leader in advertising intelligence and engagement monetizes in-app inventory for leading foreign currency and rate exchange resource EMERYVILLE, CA (November 12, 2014) – Exponential Interactive, the global provider of advertising intelligence and digital media solutions, today announced an expansion of their exclusive partnership with online foreign currency and rate exchange resource XE.com, enabling XE to…
read moreExponential releases audience engagement study on Millennial Moms
New research provides marketing insights to help brands connect and engage Millennial Moms EMERYVILLE, CA (October 9, 2014) – Exponential Interactive, the global provider of advertising intelligence and digital media solutions, today announced the results of its “Marketing to Millennial Mothers” study which identifies specific behaviors, interests and trends of modern moms ages 18-32 to…
read moreExponential’s audience engagement divisions launch range of new video-enabled ad formats for brand engagement across media and device
Firefly Video’s ‘Blaze’, Adotube’s ‘Ad Engage’ and Appsnack’s ‘Video Snackbar’ bring the best of video and TV advertising content to engagement units across display, video and mobile. EMERYVILLE, CA, (July 30, 2014) – Exponential Interactive, the global provider of advertising intelligence and digital media solutions has launched a range of video-enabled engagement ad formats through…
read moreAdotas has featured Scott Kellstedt, general manager, Appsnack, and his byline on three ways advertisers should leverage mobile ad networks.
Adotas has featured our own Scott Kellstedt, general manager, Appsnack, and his byline on three ways advertisers should leverage mobile ad networks. Check out the Adotas article. Can ad networks really be ace players in the mobile space? While buyers and sellers alike are busy navigating the mobile ecosystem, mobile ad networks are facing a…
read moreAdweek features Exponential’s own Senior Director of Insight Services, Bryan Melmed, where he presents his Study: ‘Americans Love Soccer More Than Nascar’
Exponential’s our own Senior Director of Insights Services, Bryan Melmed, is now featured in AdWeek discussing hidden marketing and advertising opportunities behind soccer in the United States. In the article, Bryan covers our audience insights data (garnered from the e-X Advertising Intelligence Platform) on soccer enthusiasts, and how those insights reveal a rapidly growing fan…
read moreAdvertising Age features Exponential’s own Senior Director of Insight Services, Bryan Melmed, where he presents his ‘Six Ways to Make Your Data More Human’
Check out the Advertising Age article. Big Data Is Great, But Marketing Still Needs the Human Touch There is no doubt that data has fundamentally changed the nature of marketing. Not only are we able to target audiences with increasing precision, but the shift to data-driven methods has transformed our ability to understand consumers. We…
read moreAct Your Age: Why Online Video Buying Should Not Be Like TV
By Tyler Greer, Director of sales, Australia & New Zealand, AdoTube The recent arrival of Nielsen Online Campaign Ratings (OCR) tracking across digital video is steering digital video down a path that more strongly reflects TV buying models. How publishers and networks respond will be interesting. Sure, taking traditional gross rating point (GRP) thinking into…
read moreMediaPost features Exponential’s own VP of global publisher development, Rick Abell, where he presents his five tips on how to safeguard against traffic fraud
Check out the MediaPost placement. Or read the full article below: Publishers: Five Tips To Keep Zombie Bots At Bay Whether you’re in advertising or publishing, scale is the Holy Grail. In a digital environment, dollars and cents really mean clicks and impressions, or traffic to your site. But traffic quality is quietly being degraded…
read moreTribal Fusion launches new campaign optimization technology to ‘power up’ display advertising campaigns
Exponential-owned performance display provider unveils Audience Efficient Real-time Optimization (AERO). New technology applies transparent behavioral audience modeling directly to ad decisioning for the first time; increases campaign performance by an average of 24 percent.
read moreExponential Interactive appoints Doug Conely as chief strategy officer
VP of product strategy and operations promoted to help activate advertising intelligence and digital media solutions across media and device. Exponential Interactive, the global provider of advertising intelligence and digital media solutions, has promoted VP of product strategy and operations, Doug Conely, to the position of chief strategy officer. In his new role, Conely will…
read moreExponential announces appointment of six regional vice presidents
Exponential Interactive (www.exponential.com), the leading global provider of advertising intelligence and digital media solutions, today announced that it has appointed six regional vice presidents of sales throughout the United States as a result of the continued nationwide demand for its offerings and services across display, video and mobile. The new executives will report to Exponential’s…
read moreXE.com implements Exponential publisher platform, streamlines operations and sees 256% revenue increase
Publisher case study shows cross-platform optimization a ‘must’ in online display cross-device operations. Emeryville, CA, December 9th 2013 In partnership with global provider of advertising intelligence and media solutions, Exponential Interactive, online foreign currency and rate exchange resource, XE.com, saw an unprecedented 256 percent increase in online advertising revenue after implementing the Expo9 publisher platform.…
read moreExponential Interactive appoints APAC managing director John McKoy as Chief Revenue Officer
McKoy sets his sights on continued growth for Exponential, bringing more than 15 years of digital industry experience to the table. Emeryville, Calif. – October 29, 2013 – Exponential Interactive, the global provider of advertising intelligence and digital media solutions, today announced John McKoy as Chief Revenue Officer. Formerly the managing director of Asia-Pacific, McKoy…
read moreAdoTube launches initiative enabling brands to execute video campaigns across multiple media at no set-up cost
NEW YORK, NY —September 12, 2013 — AdoTube, the Exponential-owned in-stream advertising specialist, today announced it will offer select customers the option to run its superior in-stream ad units on any media network or publisher at no additional cost. The business decision reflects a booming industry demand for ad transparency, standardization and affordability, according to…
read moreAppsnack announced as finalist in Digiday’s Mobi Awards for “Best Mobile Branding Campaign” and “Best Mobile Ad Network”
Appsnack, in collaboration with Richards Group, selected as chosen few based on strong performance of Ulta beauty campaign that exceeded benchmarks by 400% Emeryville, Calif., (September 10, 2013) – Appsnack, the Exponential-owned mobile advertising provider that launched a year ago, today announced the company was selected as a finalist for “Best Mobile Branding Campaign” and…
read moreExponential Interactive adds business director in Hong Kong
HONG KONG, ASIA – August 14, 2013 – Exponential Interactive, the global provider of advertising intelligence and digital media solutions to brand advertisers, today announced the appointment of Jason Tsang as business director, Hong Kong. Jason joins Exponential with a wealth of sales experience including five years in online media. He has previously held the…
read moreExponential LatAm launches new divisions, Appsnack and AdoTube, in Mexico City
Leading digital advertising company expands global presence; introduces new mobile and in-stream video solutions to Latin American market Mexico City, Mexico – July 31, 2013 – Exponential, the global provider of advertising intelligence and digital media solutions, today announced the launch of its mobile and in-stream video divisions across Latin America. With the launch of…
read moreAppsnack trend report finds adaptable mobile ads outperform standard units with seamless integration; high share of screen
Findings reveal size, device and type of media play significant role combating banner blindness Emeryville, Calif., (July 17, 2013) – Appsnack, the Exponential-owned mobile advertising provider, today released its trend report, aggregating Q1 mobile results globally from 37 various advertisers and more than 12 verticals. The results indicate mobile marketing success metrics are dependent on…
read moreRenault selects Exponential to launch a cross screen brand awareness campaign to promote new Clio
Display, video and mobile campaign generates more than 65,000 consumer interactions with new Renault Clio Madrid, Spain – 3 June, 2013 Renault has chosen Exponential, a global provider of advertising intelligence and digital media solutions to brand advertisers, to deliver a cross-digital campaign aimed at driving consideration of the new Clio. The campaign, which ran…
read moreExponential appoints pioneer ad network specialist to lead business in Thailand
Bangkok, June 18, 2013 – Exponential Interactive, the global provider of advertising intelligence and digital media solutions to brand advertisers, has announced Sapanna Pitisookdanont (popularly known as Nan) as business director, Thailand. Nan will be reporting to Kelvin Tan, country manager, Exponential for Malaysia, Thailand and Hong Kong. At Exponential, she will be responsible for…
read moreExponential partners with the Cannes Lions Festival of Creativity
For the first time, Exponential Interactive will be partnering with the Cannes Lions Festival of Creativity. The festival, celebrating its 60th birthday this year, will see over 12,000 delegates from around the world gather to discuss and celebrate some of the best advertising from all disciplines across the world. Exponential will have a strong presence…
read moreAppsnack wins sfBIG’s Big Star “Next Big Digital Start-Up” award
Appsnack, the Exponential-owned mobile advertising provider that launched less than a year ago, today announced the company was selected as winner and recipient of the 2013 “Next Big Digital Start-up” award from the San Francisco Bay Area Innovation Group, known as sfBIG.
read moreExponential shows off its data at the Festival of Media
Exponential is delighted to announce its partnership with the Festival of Media taking place in Montreux Switzerland. Exponential, as tweet wall sponsor, will be showcasing its data around brands and topics running throughout the conference schedule. In addition, Doug Conely, VP product strategy and operations, will be hosting a showcase theatre session around how data…
read moreIn-stream video specialist AdoTube’s Global Format Index reveals huge gains in consumer pre-roll video engagement
AdoTube, the Exponential-owned in-stream advertising specialist, today announced the release of its 2012 Global Format Index, which showcases data from more than 9,500 campaigns and nearly 13.5 billion impressions. The research shows that interactive pre-rolls not only drove the highest click-through rates (CTR), but also demonstrated a significant increase in engagement rates over the previous…
read moreIntroduction to Exponential’s publisher newsletter
Welcome to the premier edition of the Exponential publisher newsletter. In the coming months, our newsletter will be a helpful resource for our publisher partners. We will offer insights into the many exciting projects we are working on, as well as updating you on developments in the industry and providing advance notice on upcoming monetization…
read moreAppsnack announced as finalist for sfBIG’s 2013 “Next Big Digital Start-Up” award
Appsnack, the Exponential-owned mobile advertising provider that launched less than a year ago, today announced that the company was selected as a finalist for the “Next Big Digital Start-up” award from the San Francisco Bay Area Innovation Group, known as sfBIG. The young division is being recognized for its advanced, high-impact advertising technology and engaging…
read moreExponential South Africa launches AdoTube in-stream video solution as its 4th division
Already proven to exceed industry CTR benchmarks in other markets, Exponential SA offers AdoTube from today.
read moreAppsnack adds mobile marketing expert Greg Messina and seasoned sales executive Edwin Prasad
New talent joins Appsnack to help expand mobile marketing solutions and drive brand adoption of app-like marketing experiences.
read moreExponential Interactive expands global leadership, appoints Ricardo Novaes as country manager in Brazil
São Paulo, BRAZIL – March 25, 2013 – Exponential Interactive, the global provider of advertising intelligence and digital media solutions, today announced Ricardo Novaes as country manager, Brazil. Novaes is primarily responsible for delivering innovative digital marketing solutions in the growing Latin American marketplace. Novaes joins Exponential with 13 plus years in the online media…
read moreFirefly Video relaunches in US; offers new ad units where consumers actively choose to watch an advertiser’s video content
Exponential Interactive, the global provider of advertising intelligence and digital media solutions, today relaunched its brand engagement video advertising solution Firefly Video. The launch includes two new ad units, Glow and Illuminate, which are designed specifically to drive consumers to actively choose to watch a brand’s video content. Campaigns using the new Glow unit have…
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