The Power of Video-Driven Experiences
Featured, Whitepaper
To better understand the effectiveness of different digital ad formats, Exponential commissioned research firm EyeSee to evaluate the impact of Exponential’s VDX video ad formats versus standard pre-roll and display ad formats.
Is Viewability Valuable?
Featured, Whitepaper
Thanks to advancements in technology, viewability has not only become a popular discussion topic in the industry, it’s also now a (relatively) measurable currency. Exponential has reviewed the popular industry topic and has developed a whitepaper to explore the issue.
L’oreal
Case Studies, Featured
Exponential created an interactive campaign using standard pre-roll, dismissible polite pre-roll and video-in-video units which leveraged the long form Colour Riche video.
Performance Marketer Guide
Guide
Questions every marketer should ask their performance partner throughout a campaigns life cycle.
Microsoft Ethnography Study
Research
Exponential partnered with Microsoft Australia to conduct a qualitative ethnographic study on a 2015 advertising campaign.
Engagement: Not Just a Buzzword
Whitepaper
A comprehensive description of “engagement” remains elusive, even after almost two decades of use as an industry buzzword.
Millennial Moms
Whitepaper
How your brand can and should speak to this emerging consumer powerhouse.
Verizon
Case Studies
As part of a plan to diversify their overall media strategy, Verizon shifted budget from TV to online video.
ZipCar
Case Studies
An online car rental company wanted to build awareness of their services, while driving site visits and sign-ups for service information.
Exponential Webinar
Webinars
Exponential recently conducted several research studies globally to demonstrate the power of interactive video when compared with standard digital ad formats.
Trusting The Machine in Online Marketing
Videos
Watch Exponential’s four part series on Trusting The Machine in Online Marketing to learn more about audience discovery, targeting and optimization.
Case Study: Auto
Case Studies, Videos
Exponential increased foot traffic for a leading auto manufacturer by 68% using VDX user-initiated ad units.
Evolve: The Future of Marketing
Videos
Travel through the history of communications, into the future of marketing, and discover the most powerful revolution of all: the individual consumer.
Consumer Journey: Travel Edition
Research
Travel marketers are required to plan successful campaigns across a landscape in which the traveler no longer follows the traditional beaten tracks. The only certainty we have left is that almost every journey starts with a click.
Exponential Australia Brand Summit
Events, Videos
Exponential Australia invited key brand and agency partners on a journey to the spectacular Mornington Peninsula for an exclusive two-day summit, presenting the finest cross-section of thought-leading content. Watch highlights of our event.
Case Study: Full-funnel Solution
Case Studies, Videos
See how Exponential executed a full-funnel solution to build awareness, engage customers and drive booking with memorable video-driven brand experiences.
The Beating Heart Of Advertising
Events, Videos
At Exponential’s recent Brand Summit, Exponential’s Director of Global Sales Strategy, Tyler Greer, discussed the critical role people play in both understanding data and developing creative campaigns with humans at the heart, translating to meaningful advertising to consumers. Check out the presentation highlights.
The Beating Heart Of Advertising – How To Achieve Human Engagement In The Mobile Ecosystem
Events, Videos
At Exponential’s recent Brand Summit, Nicole Liebmann, Head of Mobile – APAC and South Africa, talked about the ways to unlock mobile versatility and campaign success. Learn more and watch highlights of the presentation here.
Auto Case Study: Land Rover
Case Studies
See how Exponential showcased the versatility of Discovery Sport as a SUV with dynamic design and features in South Africa, targeting high-earning income current and prospective customers.
The Beating Heart Of Advertising – The challenges and opportunities in the digital media industry
Events, Videos
At Exponential’s recent Australia Brand Summit, we organised a panel of distinguished media representatives to discuss the current opportunities and challenges in the digital media industry.
An Advertiser’s Guide to Brand Safety
Guide
Building a brand is not an easy feat – growing your brand, cultivating awareness, and earning the trust of customers and clients often requires years and years of hard work to accomplish.
Auto Case Study: BMW
Case Studies
Find out why BMW New Zealand chose Exponential’s video-driven experiences (VDX) to showcase their range of BMW M Performance vehicles and suite of accessories, and drive consumer engagement.
Playbook for Live Events
Guide
View Exponential’s playbook of winning strategies, developed to help brand marketers drive lasting impact and measurable results before, during and after each live event sponsorship.
The Point of Connection – Podcast Series
Exponential has partnered up with Mumbrella Bespoke to bring you an exciting three-part podcast series, “The Point Of Connection”. This podcast series dives into the latest hot topics of the digital marketing industry.
The Advertiser’s Guide to Viewability
Guide
In this short guide, we’ve identified some key areas, questions and talking points for any advertiser thinking about adding viewability as a metric to their campaigns.
PepsiCo Case Study
Case Studies
Find out how a global brand like PepsiCo leveraged holiday festivities and increased spending to encourage brand awareness and drive engagement, using Exponential’s VDX unit.
Audience Insights: Podcast Listeners
Research
Podcasts have experienced a tremendous surge in popularity over the past few years. To better understand the interests and behaviors of podcast listeners, Exponential put its audience-efficient real-time optimization engine to work and uncovered the insights advertisers need to know.
The ABCs of Better Video Campaigns
Guide
An A-Z guide of everything you need to deliver better digital video advertising campaigns for your brand.
A Life Without Contextualization
Videos
Animated video illustrating what page-level contextualization can reveal about a brand’s consumers.
A Life Without Optimization
Videos
Animated video highlighting why digital advertisers should consider targeting customers based on real-time behaviors to boost performance.
A Life Without Pixels
Videos
Animated video exploring the reasons why no marketer should overlook the power of pixels in their digital advertising campaigns.
Auto Case Study: Mazda
Case Studies
Learn how Mazda leveraged content integration within innovative VDX video formats to lift consumer awareness.
Case Study: Pizza Hut
Videos
Find out how Pizza Hut’s award-winning, video-driven campaign with Mindshare and Exponential increased brand lift by 20 percent.
Case Study: Riverland
Case Studies
High-impact VDX solution drives awareness and increases footfall for Dubai theme park.
Research Study: Interactive VDX ad formats outperform pre-roll across brand metrics
Research
Exponential commissioned Dynata to study the effectiveness of both interactive VDX formats and standard pre-roll on brand awareness, purchase intent and overall ad experiences with in-market consumers.