To keep evolving with mobile advertising, brands and agencies really need to understand the best ways to connect with people in this medium. At Exponential’s recent Brand Summit, Nicole Liebmann, Head of Mobile – APAC and South Africa, stated that acknowledgement and understanding of these intricacies is the key that unlocks mobile versatility and campaign success.
“Understanding the unique and strong affinity humans have with these devices is vital and necessary when strategically developing engaging mobile creative.” – Nicole Liebmann
What should you place at the heart of any mobile strategy?
Relevancy? The consumer journey? Consumer respect and control? The type of ad unit?
Let us bring you a little insight with some of the highlights from Nicole’s presentation.
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