Performance Marketer Guide


Questions every marketer should ask their performance partner throughout a campaigns life cycle.

Microsoft Ethnography Study


Exponential partnered with Microsoft Australia to conduct a qualitative ethnographic study on a 2015 advertising campaign.

Engagement: Not Just a Buzzword

White Paper

A comprehensive description of “engagement” remains elusive, even after almost two decades of use as an industry buzzword.

Millennial Moms

White Paper

How your brand can and should speak to this emerging consumer powerhouse.


Case Study

As part of a plan to diversify their overall media strategy, Verizon shifted budget from TV to online video.

Case Study

An online car rental company wanted to build awareness of their services, while driving site visits and sign-ups for service information.
Exponential Webinar


Exponential recently conducted several research studies globally to demonstrate the power of interactive video when compared with standard digital ad formats.