Exponential recently conducted several research studies globally to demonstrate the power of interactive video when compared with standard digital ad formats.

On the 25th of May, Exponential hosted 3 insightful webinar sessions with Bryan Melmed, VP of Insights to understand how interactive video is becoming increasingly important as a marketing tool and how you can utilise it as a powerful digital vehicle for your next ad campaign.

The webinar highlighted the following topics:

•     Understand the value of the video teaser
•     Learn what eye tracking and facial coding tells us about engagement
•     Discover what interactive features are more engaging with video
•     Understand the impacts on brand recall and purchase intent
•     Learn what audiences really think about your ads