Exponential commissioned Dynata to study the effectiveness of both interactive VDX formats and standard pre-roll on brand awareness, purchase intent and overall ad experiences with in-market consumers.

Podcasts have experienced a tremendous surge in popularity over the past few years. To better understand the interests and behaviors of podcast listeners, Exponential put its audience-efficient real-time optimization engine to work and uncovered the insights advertisers need to know.

View Exponential’s playbook of winning strategies, developed to help brand marketers drive lasting impact and measurable results before, during and after each live event sponsorship.

Building a brand is not an easy feat – growing your brand, cultivating awareness, and earning the trust of customers and clients often requires years and years of hard work to accomplish.

10 fast facts for marketing to a generations tackling adulthood.

Travel marketers are required to plan successful campaigns across a landscape in which the traveler no longer follows the traditional beaten tracks. The only certainty we have left is that almost every journey starts with a click.

Comment votre marque peut et doit parler à cette centrale électrique émergente.

Une description précise de l’engagement reste compliquée, surtout après son utilisation pour faire le buzz depuis deux décennies.

Exponential a conclu un partenariat avec Microsoft Australie pour une étude ethnographique qualitative sur une campagne publicitaire en 2015.

Toutes les questions que chaque marketer devraient poser à leurs partenaires performance durant le cycle d’une campagne.

Thanks to advancements in technology, viewability has not only become a popular discussion topic in the industry, it’s also now a (relatively) measurable currency. Exponential has reviewed the popular industry topic and has developed a whitepaper to explore the issue.

To better understand the effectiveness of different digital ad formats, Exponential commissioned research firm EyeSee to evaluate the impact of Exponential’s VDX video ad formats versus standard pre-roll and display ad formats.