Exponential announces appointment of six regional vice presidents

  • March 4, 2014

Exponential Interactive (www.exponential.com), the leading global provider of advertising intelligence and digital media solutions, today announced that it has appointed six regional vice presidents of sales throughout the United States as a result of the continued nationwide demand for its offerings and services across display, video and mobile. The new executives will report to Exponential’s chief revenue officer, John McKoy.

McKoy comments: “Our unique combination of advanced audience targeting and optimization solutions enables us to deliver compelling, engaging and effective ad experiences across display, video and mobile, making Exponential an increasingly attractive partner for advertisers and agencies. This powerful team of seasoned sales experts brings the experience and vision needed to drive our continued success domestically as we look to expand and fuel further growth in 2014 and beyond.”

The six sales vice presidents will be responsible for retaining and growing revenue across Exponential’s audience engagement divisions – AdoTube, Appsnack, Firefly Video and Tribal Fusion – in their respective regions.

Vice President of Sales, Northwest for Exponential, will be held by former Account Director for AOL Advertising – Huffington Post Media Group, Taylor Murphy. Murphy joins Exponential with over 15 years of experience covering West Coast clients and their respective agency partners. Prior to AOL, he also held sales and management roles at Ziff Davis, U.S. News Media Group and Go Network. Murphy is based in Exponential’s headquarters in Emeryville, CA.

Vice President of Sales, Southwest for Exponential, will be held by former Director of Sales, Southwest Danielle Cravatt. Cravatt brings over 12 years of media experience to the role, with a consistent track record of exceeding sales goals, increasing market share, and building strong performing sales teams. Prior to Exponential, she shepherded sales teams and advertiser success at Tribal Fusion and Specific Media. Cravatt is based in Exponential’s Los Angeles office.

Vice President of Sales, Central, Exponential will be held by Jason Wolf, who holds more than 15 years of digital media experience. Wolf brings a wealth of knowledge covering sales and all areas of digital advertising. Prior to Exponential, Wolf held roles leading the sales and business development teams at BizRate, Shopzilla and Like.com. He is based in Exponential’s Chicago office.

For the Eastern Region, Exponential appointed former Directors Chris Litchfield and Evan Kramer.

Litchfield holds 12 years of experience and originally joined Exponential’s Tribal Fusion division in 2009. Prior to 2009, he led sales at Forbes Media and Ziff Davis.

Kramer holds more than 14 years in the digital media space, providing a vast understanding of the online advertising environment. Prior to Exponential, Kramer held sales roles at Nielsen, Traffic Marketplace and Lucid Media.

Litchfield and Kramer are based in Exponential’s New York office.

Vice President of Sales, Southeast for Exponential, will be held by Randy Rains, who holds over 15 years of experience in the online space. After a 12-year career at America Online, where he was a President’s Club recipient and an American Business/Stevie Award-winning Sales Director, Rains joined Exponential in 2010, fueling sales growth in the South Region. Rains is based in Exponential’s Atlanta office.