Over the past 15 years, Exponential has engaged in countless conversations with direct brands and agencies about the best way to set up their campaigns.

Through these conversations, Exponential identified the key questions that marketers should be asking performance partners at every stage of a campaign’s life cycle.

This guide outlines what marketers can do to achieve the most out of their partnerships and highlights questions marketers should ask:

  • Pre-Sale

  • During Campaign

  • Post-Sale

Download the guide

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