Research Study: Interactive VDX ad formats outperform pre-roll across brand metrics
Research
Exponential commissioned Dynata to study the effectiveness of both interactive VDX formats and standard pre-roll on brand awareness, purchase intent and overall ad experiences with in-market consumers.
Touchdown: QSR Gameday Study
Guides, Research
An analysis of how a leading quick-service pizza chain can win sales on gamedays.
Engaging the Newly Engaged
Guides, Research
How eFloral companies can use data to reach engaged couples at the right time and achieve happily-ever-after results.
Audience Insights: Podcast Listeners
Research
Podcasts have experienced a tremendous surge in popularity over the past few years. To better understand the interests and behaviors of podcast listeners, Exponential put its audience-efficient real-time optimization engine to work and uncovered the insights advertisers need to know.
Playbook for Live Events
Guides
View Exponential’s playbook of winning strategies, developed to help brand marketers drive lasting impact and measurable results before, during and after each live event sponsorship.
An Advertiser’s Guide to Brand Safety
Guides
Building a brand is not an easy feat – growing your brand, cultivating awareness, and earning the trust of customers and clients often requires years and years of hard work to accomplish.
Consumer Journey: Travel Edition
Research
Travel marketers are required to plan successful campaigns across a landscape in which the traveler no longer follows the traditional beaten tracks. The only certainty we have left is that almost every journey starts with a click.
Millennial Moms
Whitepapers
How your brand can and should speak to this emerging consumer powerhouse.
Engagement: Not Just a Buzzword
Whitepapers
A comprehensive description of “engagement” remains elusive, even after almost two decades of use as an industry buzzword.
Microsoft Ethnography Study
Research
Exponential partnered with Microsoft Australia to conduct a qualitative ethnographic study on a 2015 advertising campaign.
Performance Marketer Guide
Guides
Questions every marketer should ask their performance partner throughout a campaigns life cycle.
Is Viewability Valuable?
Whitepapers
Thanks to advancements in technology, viewability has not only become a popular discussion topic in the industry, it’s also now a (relatively) measurable currency. Exponential has reviewed the popular industry topic and has developed a whitepaper to explore the issue.
The Power of Video-Driven Experiences
Whitepapers
To better understand the effectiveness of different digital ad formats, Exponential commissioned research firm EyeSee to evaluate the impact of Exponential’s VDX video ad formats versus standard pre-roll and display ad formats.